PinnedMichelle Wiles ๐ช๐Diary of a Brand: Blank Street CoffeeBlank Street isnโt a coffee shop. Itโs a thesis on the future of brand discovery.Jan 435Jan 435
PinnedMichelle Wiles ๐ช๐Stanley hype and Samba cringe: Why products fall in and out of styleDo I really want the Stanley cup? Or do I want it because everyone else wants it?Jan 2198Jan 2198
Michelle Wiles ๐ช๐How to think about brand as an ecommerce playerA simple question for a complex goalJul 155Jul 155
Michelle Wiles ๐ช๐The journey to reposition the cannabis industryHow The Travel Agency is taking customers on a trip to what a dispensary can beJul 73Jul 73
Michelle Wiles ๐ช๐The fastest growing hotel chain isnโt who you think it isHow a song inspired one of the fastest growing hotel chainsJun 182Jun 182
Michelle Wiles ๐ช๐What Comes After Quiet Luxury?Luxury fashion, status games, and how brands can innovate their status offeringsApr 3011Apr 3011
Michelle Wiles ๐ช๐How to turn around a brand (ft Doc Martens and Birkenstock)Doc Martens has lost 85% of value post 2021 IPO. Where can the brand go now?Apr 189Apr 189
Michelle Wiles ๐ช๐Why does British Airways spend on ads that arenโt designed to sell flights?Thereโs more than one reason to run a campaignApr 1015Apr 1015
Michelle Wiles ๐ช๐To grow your brand, narrow your audience targetHow Yeti and Harley Davidson use a โtip of the spearโ strategy to grow their baseApr 415Apr 415
Michelle Wiles ๐ช๐How to create a standout celebrity ad campaignCelebrity campaigns are everywhere. What makes some celeb partnerships more successful than others? Mar 28Mar 28