PinnedMichelle Wiles 🪄📈Stanley hype and Samba cringe: Why products fall in and out of styleDo I really want the Stanley cup? Or do I want it because everyone else wants it?Jan 2197Jan 2197
Michelle Wiles 🪄📈What Comes After Quiet Luxury?Luxury fashion, status games, and how brands can innovate their status offeringsApr 308Apr 308
Michelle Wiles 🪄📈How to turn around a brand (ft Doc Martens and Birkenstock)Doc Martens has lost 85% of value post 2021 IPO. Where can the brand go now?Apr 188Apr 188
Michelle Wiles 🪄📈Why does British Airways spend on ads that aren’t designed to sell flights?There’s more than one reason to run a campaignApr 1015Apr 1015
Michelle Wiles 🪄📈To grow your brand, narrow your audience targetHow Yeti and Harley Davidson use a ‘tip of the spear’ strategy to grow their baseApr 412Apr 412
Michelle Wiles 🪄📈How to create a standout celebrity ad campaignCelebrity campaigns are everywhere. What makes some celeb partnerships more successful than others? Mar 28Mar 28
Michelle Wiles 🪄📈Goodbye two by two. Hello two by nothing.A simple brand strategy framework.Mar 1611Mar 1611
Michelle Wiles 🪄📈What’s the better business model for brands — DTC or retail?One spends significantly more on marketing.Nov 30, 20235Nov 30, 20235
Michelle Wiles 🪄📈The 3 fashion product strategiesHow to align product and brand strategy to create a profitable fashion businessNov 13, 20236Nov 13, 20236
Michelle Wiles 🪄📈Economics vs. Taylor SwiftWhat’s better than raising prices to meet demand?Nov 6, 20234Nov 6, 20234