PinnedMichelle Wiles 🪄📈Diary of a Brand: Blank Street CoffeeBlank Street isn’t a coffee shop. It’s a thesis on the future of brand discovery.Jan 435Jan 435
PinnedMichelle Wiles 🪄📈Stanley hype and Samba cringe: Why products fall in and out of styleDo I really want the Stanley cup? Or do I want it because everyone else wants it?Jan 2199Jan 2199
Michelle Wiles 🪄📈How to design a winning marketing agencyApplying the flywheel model to marketing firms2d ago52d ago5
Michelle Wiles 🪄📈How to think about brand as an ecommerce playerA simple question for a complex goalJul 157Jul 157
Michelle Wiles 🪄📈The journey to reposition the cannabis industryHow The Travel Agency is taking customers on a trip to what a dispensary can beJul 75Jul 75
Michelle Wiles 🪄📈The fastest growing hotel chain isn’t who you think it isHow a song inspired one of the fastest growing hotel chainsJun 183Jun 183
Michelle Wiles 🪄📈What Comes After Quiet Luxury?Luxury fashion, status games, and how brands can innovate their status offeringsApr 3011Apr 3011
Michelle Wiles 🪄📈How to turn around a brand (ft Doc Martens and Birkenstock)Doc Martens has lost 85% of value post 2021 IPO. Where can the brand go now?Apr 189Apr 189
Michelle Wiles 🪄📈Why does British Airways spend on ads that aren’t designed to sell flights?There’s more than one reason to run a campaignApr 1016Apr 1016
Michelle Wiles 🪄📈To grow your brand, narrow your audience targetHow Yeti and Harley Davidson use a ‘tip of the spear’ strategy to grow their baseApr 417Apr 417
