PinnedMichelle Wiles 🪄📈How long does it take to turnaround a brand?(And how do you do it?)Apr 1420Apr 1420
PinnedMichelle Wiles 🪄📈Diary of a Brand: Blank Street CoffeeBlank Street isn’t a coffee shop. It’s a thesis on the future of brand discovery.Jan 4, 202441Jan 4, 202441
PinnedMichelle Wiles 🪄📈Stanley hype and Samba cringe: Why products fall in and out of styleDo I really want the Stanley cup? Or do I want it because everyone else wants it?Jan 21, 2024100Jan 21, 2024100
Michelle Wiles 🪄📈How Sol de Janeiro became the top selling brand at Sephora without selling makeupThe maker of Bum Bum Cream is on the way to $1 Billion in salesFeb 258Feb 258
Michelle Wiles 🪄📈Diary of a Brand: the Dallas CowboysHow the Cowboys built the most valuable brand in sportsNov 25, 202421Nov 25, 202421
Michelle Wiles 🪄📈How to design a winning marketing agencyApplying the flywheel model to marketing firmsAug 6, 20249Aug 6, 20249
Michelle Wiles 🪄📈How to think about brand as an ecommerce playerA simple question for a complex goalJul 15, 20248Jul 15, 20248
Michelle Wiles 🪄📈The journey to reposition the cannabis industryHow The Travel Agency is taking customers on a trip to what a dispensary can beJul 7, 20245Jul 7, 20245
Michelle Wiles 🪄📈The fastest growing hotel chain isn’t who you think it isHow a song inspired one of the fastest growing hotel chainsJun 18, 20242Jun 18, 20242
Michelle Wiles 🪄📈What Comes After Quiet Luxury?Luxury fashion, status games, and how brands can innovate their status offeringsApr 30, 202411Apr 30, 202411
