Fintech 1.0 → Embedded Finance

Companies embracing Embedded Finance are leading a step change in in the evolution of financial services for the digital economy. The advent of which has seen financial services products be made available seamlessly to embed within digital applications, marketplaces and other channels.

Unlike Fintech 1.0 — which saw the digitisation of incumbent financial services products — Embedded Finance is fundamentally changing the way that financial services products are designed, built, bought and sold.

The consequential benefits are threefold across the value chain with improved outcomes for capital providers, digital distribution platforms and most importantly for the end user.