How to reduce CAC with Embedded Insurance
Published in
May 12, 2022
CAC in insurance is 7–9x higher when selling to a new customer — For Life insurance that is >£1000 paid to intermediaries and digital advertising giants who erode value for the end customer.
Incumbent insurance companies should be looking to partner with digital applications to access scale distribution and provide products to meet their end users’ needs. The benefits are three-fold across the value chain and the additional data asset makes for a vastly improved needs based proposition.
Those who do so will benefit from large audiences with an unmet need for a product they are selling.
Examples below of Embedded insurance opportunities in different consumer digital verticals…
