Business Benefits of Continuous Integration & Continuous Delivery in Enterprises

Modern problems need modern solutions. In the current ever-growing technical scenario, one of the most exciting but demanding tasks for companies is to meet their customers’ needs and deliver them promptly. This is where CI/CD — Continuous Integration/Continuous Delivery has come out as a solution to businesses today.

Continuous Integration/Continuous Delivery are two of the best DevOps practices that are available to address issues and bring symmetry amongst developers and operational teams. Automation aids the dynamic changes smoothly during release and adding new features is made easy for developers. Operations teams can leverage from overall stability that comes with CI/CD.

What is CI/CD — Continuous Integration/Continuous Delivery

Continuous integration/continuous delivery (CI/CD) is a set of software development practices that brings development and operations teams together to perform day-to-day tasks better. It applies automation to develop, test, and deliver applications.

Although CI/CD is often considered as a single practice, they actually represent two separate ends of the quality control scale.

Continuous integration (CI) is a software development procedure where the code is deployed at the initial stages into a central depository where it enables the teams to run tests frequently and authorize any changes.

The objective is to speed up the release process by empowering teams to identify and troubleshoot problems early in the product lifecycle.

Continuous Delivery (CD) is a process where updates, bug fixes, features, and configuration changes are made as quickly as possible during production and release for the end-users soon.

The main aim is to perform predictable tasks on-demand and streamline the delivery/deployment process.

CI/CD Pipeline consists of the steps mentioned below that must be completed to deliver a new software release.

  • Build
  • Test
  • Release
  • Deploy
  • Validate

Although the above-mentioned stages can be executed manually, it is important to know that the real value addition is through CI/CD automation.

Below mentioned are some of the key business benefits of Continuous Integration/Continuous Delivery:

  • Customer Satisfaction

Customer satisfaction is the ultimate goal of all the teams in any business organization. Initial interaction with your company and product will be the deciding factor for customers. Do not let go off the first impressions as they can be your loyal customers when they are satisfied with the service. Your customers should be happy with the quick turnaround of new features and fixing bugs.

Adopting Continuous Integration/Continuous Delivery in your processes will enable you to have up-to-date products and be abreast of the latest technologies. This will surely help you retain present customers and gain new ones. Listen to what your customers have to say and make changes to CI/CD based on this.

  • Faster Release Rate

Issues can be detected and resolved faster; failures can be avoided to a great extent. This leads to an increase in release rates and frequency. This can be accomplished well, provided the code is developed continuously.

Continuous Integration/Continuous Delivery incorporates codes and continuously integrates them into production after extensive testing and maintains the code ready to release. Containerization is an ideal approach to test faulty codes within a production environment without affecting the release.

  • Smaller Code Changes

The major advantage of continuous integration and continuous delivery is that it enables developers to integrate small pieces of code at one time during the process. These small code pieces can be tested after they are integrated into the code repository. The code changes will be simpler and easier to deal with as compared to the larger code. This approach works well for large development teams who work remotely.

  • Launch Products to Market Quickly & Boost Profit

The rate of errors can be reduced, and repetitive steps can be avoided in the CI/CD pipeline when it is automated. The developers can save time and concentrate on the quality of the product. CI/CD automation streamlines the integration processes across the projects and teams can leverage the changes made to the source code while testing.

When done right, automation also increases your ROI and reduces development costs. You will be able to deliver high-quality products to the market quickly and efficiently. Products can be launched quickly, and companies can generate revenue from the features they have currently installed rather than waiting for the entire app to be completed and manually checked before the launch.

Back-to-back releases are less taxing and automated testing has ensured that code is in good shape and continuous delivery means code is automatically deployed at regular intervals. In case if certain features are not in proper working condition, then they can be pulled with a single click.

  • Fault Isolations

Fault isolation is the process of designing systems where in case of errors, the possibility of negative outcomes is minimized. Minimizing the scope of problems saves time and is easier to manage.

Continuous Integration/Continuous Delivery design ensures that fault isolation can be detected quickly and implemented easily. Fault isolations help in monitoring the system, notifying the time of fault occurrence, and generating its location. This overcomes bug fixes, sudden breakdowns, and any other faults that can hamper the functioning of the whole system.

  • Faster Mean Time To Resolution (MTTR)

MTTR — Mean Time To Resolution is used to measure the average time taken to repair and recover from broken features or failures. It also maintains the logs of the maintainability of repairable features.

Using Continuous Integration/Continuous Delivery will minimize the MTTR as the code changes are smaller and fault isolations are simpler to identify. Hence the usage of application monitoring tools is a great way to detect and fix bugs and failures.

  • More Test Reliability

Since the tests are done at bite-size or smaller levels and continuously conducted, the reliability of the process and the product increases manifolds. CI/CD prompts continuous merging and releasing of new products and features. Quality improvisation assures stakeholders their investment is rewarding.

  • Boosts DevOps Productivity

Developers write the implementation scripts, procedures, methods, and documents related to product development, while the operations team’s task is to execute them seamlessly.

The process can be inefficient and tricky without Continuous Integration/Continuous Delivery., The development and engineering teams must deal with service disruption, outages, and substandard deploys, etc.

Automation of CI/CD aids in automatically merging codes, running tests, deploying updates and changes within multiple production environments, and quicker release rates.

  • Continuous Integration/Continuous Delivery Improves App Quality

Organizations should give more weight to quality over quantity. And quality is never tied to strict timelines. If quality is compromised, then there are chances that you will find bugs post-product release.

CI/CD helps to retain quality by expanding applications and growing over time. With the automation of CI/CD, developers can install code continuously and automate regression testing and run parallel tests across environments. It becomes much easier to roll back to the previous version without hampering the other existing features in case of any failure.

  • Supports Cloud-Based App Development

Upsurge in cloud adoption led to the rise in companies adopting CI/CD in their organizations. Leveraging the benefits of cloud services like automation, tooling APIs, and CLI (Command Line Interface), companies can improve the flexibility, performance, and efficiency of cloud-native applications.

  • Gain Real-Time Visibility of the Development Process

With the help of CI/CD we can get real-time visibility of the development cycle. Evaluating test results will help teams to recognize the code changes, status of the project and any bugs that need fixing.

Even stakeholders can view the project and insights and express their views to optimize the process.

It will be easier to see the deployments, success or failure rates, insights and map the future goals for the organizations.

  • Smaller Backlog

CI/CD minimizes the number of non-critical defects in your backlog. These small defects are detected ahead of production and fixed before being released in the market to customers.

  • Increase in Team Clarity and Accountability

Companies can leverage Continuous Integration and Continuous Delivery by getting frequent feedback from customers as well as the teams. This enhances the clarity between teams and transparency of any issues within the teams thereby encouraging accountability.

CI emphasizes on development team whereas CD is focused on product delivery.

  • Proper Tooling and Framework

Companies should ensure that the development team has everything they need to succeed. Invest in the fundamental framework and proper tooling to support Continuous Integration and Continuous Delivery. The mechanism should be in sync with AI/ML technology and eliminate repetitive manual tasks.


There are many tools that can help you achieve a smoother transition to a Continuous Integration/Continuous Delivery process. Testing besides automation helps you bring out quality and quantity by making your integration and delivery faster.

Reach out to Embitel’s team for better test automation and CI/CD implementation and End-to-End Testing. You can read about our customer success stories here.



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