How ecommerce is helping solve Automotive Industry Challenges?
Ecommerce is transforming how businesses engage and offer services and how customers shop. This is not only true for the retail, and FMCG segments, but ecommerce is also penetrating into the automotive segment helping the industry to resort to an omnichannel approach for sales.
In fact, when the world was struck by the COVID-19 pandemic, and automotive sales went spiralling downwards, auto players and global supply chain majors who had adopted ecommerce for automotive had fewer reasons to panic.
The pandemic has accelerated the growth of the ecommerce automotive market with 61% of US customers ready to buy cars and accessories online! Marvellous right?
How beneficial is the ecommerce & automotive synergy?
E-commerce has the potential to help solve a number of challenges facing the automotive industry, including:
Increasing customer convenience: By allowing customers to shop for and purchase vehicles online, e-commerce in automotive can make the process of buying a car more convenient and efficient.
Reducing costs: E-commerce can help reduce costs for both buyers and sellers by eliminating the need for physical storefronts and other expenses associated with traditional retail.
Improving access to information: Online platforms can provide a wealth of information about different vehicles and their features, helping buyers make more informed decisions.
Enhancing the customer experience: E-commerce can provide a more personalized shopping experience, with personalized recommendations, personalized catalogues, and advanced features to easily compare different options based on process, and features -among others.
Ecommerce for automotive as a solution is not only beneficial for the auto OEMs and the buyers. It is also empowering dealers to deliver a universal experience and break the barriers that existed in the traditional model where the whole buying experience was salesman-dependent.
Expanding the market: Ecommerce for automotive can make it easier for buyers in remote or underserved areas to purchase vehicles, expanding the market for automakers and dealers.
Are you an automotive brand seeking to foray into digital commerce to accelerate your sales and deliver an omnichannel experience to your customers? Our automotive eCommerce experts can help you.
For the past 15+ years, Embitel has been offering breakthrough solutions in the realms of automotive, IoT, digital commerce and digital experience — helping customers across the globe transform their digital transformation goals into a reality. Drop an email at sales@embitel.com for a quick consultation with our automotive ecommerce experts.
