How Magento Accelerator Can Be the Perfect Growth Lever for Small Businesses

Small and medium ecommerce enterprises on the hyper-growth trajectory often encounter some unique business challenges. Competition from big players in the industry and evolving buyer demands are some of their common pain points.

Evolution of the ecommerce industry to adopt technologies such as artificial intelligence in online retail has only ushered in an era of amazing customer experiences. Today, personalization, great website performance and omnichannel commerce services are the characteristics that really woo customers.

So how do small and medium businesses stand up to these consumer demands?

The answer is simple — Migrate to a robust and secure ecommerce platform that guarantees exceptional user experience.

Don’t let your existing ecommerce platform hold you back from taking this step. If you find that any of the following is true, you should know that it is time to migrate:

• Updating content on your existing website is a hassle
• Your website page speed and performance are declining
• The existing ecommerce platform does not provide you options for future expansion

Magento Commerce provides you all of these functionalities and much more!

If cost is a factor that is holding back small businesses from migrating to Magento 2.x, then there is some very good news!

Selected Magento Solution Partners across the world are now offering Magento accelerator solutions, a.k.a. Rapid Deployment Packages that fit into the budget of all types of businesses. And the icing on the cake is that these solutions can take you from no e-store to a full-fledged revenue generating website in just 6 weeks!

Magento accelerator solutions are suitable for B2C, B2B, B2B2C and B2B2B businesses.

Let’s explore how beneficial these rapid deployment packages are for small enterprises.

How Cost Effective are Magento Accelerator Solutions?

Today, Magento Solution Partners are offering multiple variants of these ecommerce accelerator solutions. This helps businesses of all sizes to boost their customer loyalty and engagement through Magento platform’s promise of delivering exceptional user experience.

The various Magento accelerator packages offered by Embitel, a leading Magento Solution partner, are listed below. All package variants are open to customizations based on business needs.

1. Basic/Starter Package — Best for small businesses looking for a strategic upgrade of their ecommerce operations

The Basic package is an extremely cost-effective solution. Some of the features included in a Basic Magento accelerator package are:

• Responsive website
• Android and iOS mobile apps
• Multi-language support (including RTL for Arabic)
• Catalog browsing and management facilities — for simple and configurable products
• Product and cart level discounts
• Upsell, related and cross-sell product features
• Buyer dashboard from where profiles, addresses and orders can be edited
• Push notifications

An experienced Magento Solution Partner like Embitel can implement the Basic package within an expedited timeframe of 6–8 weeks.

2) Express Package — Most suited for established businesses looking to amplify their growth

The Express package is more expensive than the Basic package, but it includes the following additional features:

• Catalog based on user location (PIN/ZIP Code)
• Multi-store inventory
• Multi-store pricing
• Ability to choose delivery or pick-up slots for order
• Multiple shipping methods

3) Accelerator Package — Best suited for medium or large businesses looking for market domination

The Accelerator package is an end-to-end omnichannel commerce solution that has been crafted by Embitel after years of research, development experience and successful ecommerce project implementations.

The Magento Accelerator package is the solution that powers best-in-class ecommerce websites. This solution is most recommended for growing businesses with both offline and online presence.

The Magento Accelerator package offers the following additional benefits, over and above the features included in the Express package:

• Store Manager app for offline store management and coordination
• Picker app for scanning, picking and packing products based on orders
• Delivery app to view and update orders that are delivered

What Makes Magento Commerce Stand Out from Other Ecommerce Platforms?

Until now, you may have been under the assumption that Magento Commerce is not the most cost-effective ecommerce platform for small and medium businesses. Now that Magento Rapid Deployment Packages make this futuristic ecommerce platform affordable for even small businesses, let us explore how it compares to the budget-friendly platforms out there.

• Magento Commerce allows you to deploy unique brand experiences through features like drag-and-drop page builder. So, your website would not look like every other budget-friendly e-store in your domain.
• You get the most elaborate range of native extensions in the Magento Marketplace for shipping, tax, payment management, etc.
• Magento offers a myriad of possibilities for customization and scalability in the future, unlike the other ecommerce platforms.
• Magento Commerce can be integrated with thousands of third-party solutions. This enables customization of order management, sub-site functionality and complex product catalogs.
• Magento enables effortless cross-border expansion with multi-site, multi-brand and multi-language features under a single instance.
• Magento Commerce has a global cloud architecture that ensures complete operational uptime and performance.
• The business intelligence tools integrated with the Magento platform provide valuable insights to store owners for improving marketing efforts.

Conclusion

The ecommerce landscape is evolving at a fast pace. Retailers are rooting for digitization even more since the COVID19 pandemic posed a lot of operational challenges in the industry.

The fastest way for retailers to go online is to collaborate with an experienced Solution Partner for the deployment of a Magento accelerator solution. Small and medium ecommerce businesses looking to scale up their operations should also give a serious thought to Magento 2 replatforming.

With the strategic advantages that Magento offers to store owners in terms of customer experience management, expansion possibilities and performance optimization, why would you opt for a different ecommerce platform anyway?!