Seasonal Vibes: Brand Stories That Resonate Locally
For brands that are sold around the world but rely on local resellers, it’s important for these stores to repost and share your brand’s story. Keeping your resellers sharing your story all year is tough and gets even harder during the holiday season.
Your resellers are occupied with customers looking for last-minute Christmas gifts and holiday goodies. You might not be their top priority. However, if your brand becomes a topic in the actual conversations between store owners and customers, that’s a win.
In local markets, these seasonal chats help build strong relationships, combining friendly, personal service with business. Encourage them to showcase and sell your top seasonal products. Give them an interesting story to share and make it theirs.
We’ll give you 5 tips to blend your brand seamlessly into your resellers’ stories and into people’s everyday lives, keeping your brand relevant as seasons change.
Start by finding a ‘hook’. Think about what topics your resellers would be eager to bring up in their in-person conversations.
Identify Seasonal Trends: Begin by gathering with your head of sales, possibly around the coffee machine, and dive into the B2B2C sales data. Think about whether you’re missing any seasonal sales patterns that you could leverage. Reviewing past sales and current market trends can help you predict popular products for the upcoming holiday season.
Browse Social Media: Explore the creative talents in your field. Look for shops that are consistently trendy. Scroll through their Instagram to spot trends in their posts and videos, such as their decoration styles or special seasonal offers. Let their ideas inspire you, but don’t copy.
Feedback from Sales Reps: After analyzing sales data, talk to your sales reps for quick insights from the stores. Remember, your sales reps are in direct contact with your resellers. Encourage them to specifically ask the resellers about local holidays or trends your brand could tap into and what the stores genuinely appreciate.
For example, O’RIGHT’s limited edition Christmas gift packages became popular as salons realized their appeal as affordable gifts. The keen sales reps at O’RIGHT spotted this trend and collaborated with their marketing team to refine the offering. Over time, it has evolved into a highly sought-after item each Christmas. See O’RIGHT’s Christmas gift packages in the Facebook video here, showing how they make the holidays more festive.
Gift Packaging: This takes us to the topic of special items. Why not create an exclusive product or gift for Mother’s Day or Christmas? This could really boost sales for your brand and the shops. Take inspiration from the ‘De Pindakaaswinkel’, known for their holiday specials and attractive gift packages.
Spotting these seasonal opportunities is key. Match the local vibe just right, and you spark in-store conversations about your product.
Now, there is just one more step.
Make Your Story Shareable: Once you have a compelling story and product that shops are excited to talk about, make it easy for them to talk about it online too. Work with Embrosa to expand your brand’s seasonal outreach via your network of local resellers. This is a simple way to boost visibility where it matters most.
Embrosa helps amplify your brand’s reach, sharing your seasonal stories via your local resellers’ social media channels, like Facebook, Instagram, and Google. By creating engaging content, your brand takes the lead, and Embrosa ensures it echoes throughout the community, keeping your brand relevant.
One way we can assist you is through our app. After creating your shareable story, email your content to content@embrosa.com, and we’ll add it to the Embrosa app. This allows local shops to personalize and share your story, enhancing your brand in their local area. It’s free to start, and easy to expand later. Are you interested in expanding your local impact and witnessing your brand’s story resonate in diverse local communities? Consider collaborating with Embrosa.
Top brands really get the local seasonal vibes, making their brand central to the chats between resellers and customers. The real standouts also figure out how to boost their story online through their stores. They create campaigns that match their big goals and make a splash in local markets, all thanks to teaming up with local resellers.
Visit this link to see Embrosa’s app in action
By Thomas @ Embrosa
