An Ancient Islamic Toothbrush Goes Millennial

How a Lebanese designer reinvented the oldest method of oral hygiene.

The miswak, along with other forms of chewing sticks, is considered to be the first documented form of dental hygiene. This Toothbrush

The global Islamic economy — comprised of products and services that embody Islamic ethics — is a multi-trillion dollar industry. But Islamically branded products are often seen as traditional rather than hip and cutting edge.

This week, Rabiya Jaffery of the podcast Kerning Cultures brings us a story of a new company that is trying to shift that perception by reimagining an ancient Muslim toothbrushing tradition for today’s youth.