Nutraceutical Ingredients: Foods That Help Improve Health Conditions
A nutraceutical, also known as bioceutical, is derived from health-enriching food sources. Nutraceuticals are biologically active components extracted from various health-benefitting food sources, such as dietary supplements and fortified food. Customers are becoming health-conscious and prefer opting for food products that help improve their immunity and health. Leading companies are recognizing the health requirements of customers and developing a range of nutraceutical ingredients. The use of nutraceutical ingredients help customers meet their health requirements.
Consumers are buying food products that are specific to their health conditions. Key market players are identifying customer needs and purchase patterns in order to develop customized products for customers. Leading companies are also analyzing data pertaining to consumer purchase patterns and using nutraceutical ingredients, such as fibers, probiotics, and amino acids, to offer food products that can help improve health conditions. Some prominent companies are also tailoring food products based on their genetic profile to develop and provide personalized products. While demand is increasing in various countries, companies and consumers prefer opting for substitutes of nutraceutical ingredients due to various factors. The use of nutraceutical ingredients in various applications across industries increases the cost of final products offered in the market. Consumers are also opting for substitute products due to the unsubstantiated claims for health benefits and synthetic sourcing of nutraceutical products. These factors are expected to impact demand for nutraceutical ingredients among manufacturers in various industries.
Key market players are adopting various strategies to gain a competitive edge in the market. Leading companies are adopting market strategies, such as product differentiation and innovation, collaborations, partnerships, and acquisitions. On 12 April 2022, Layn Natural Ingredients announced that it has launched a library for free interactive botanical ingredients. This library is an online platform that provides resources for valuable and important information pertaining to the functions and ingredients of botanical extract ingredients.
