Mobile-First and Customer-Centric: The Keys to Staying Successful

74% of consumers get frustrated when content has nothing to do with them. You can push your product all day every day, but if your target audiences aren’t being given the content they want and the app features they need you are going to lose them. Luckily, with improved marketing analytics platforms, understanding your audience is becoming easier than ever.

Four e-commerce brands in particular — CVS, Ulta, IKEA, and Overstock.com — have done a great job recently tailoring their app and it’s features to what their customers need (whether they know it yet or not). Below, see what mobile strategies and tactics have made them so successful.

CVS

Though founded over 55 years ago, CVS continues to listen to its customers’ needs and values when revamping its mobile strategy. Currently, it is largely centered around developing features that improve their customers’ healthcare experience, rather than creating games or gimmicks (like other similar companies). They’ve supported this focus with a few freebies and mobile-exclusive incentives, but much of the app’s success has to do with the app itself.

In 2016, CVS introduced a suite of new features, including Med Remind, an Insurance Card Scan, a Scan Paper Script tool, in-store pharmacy messaging, and CarePass live…