Conference Video: PwC’s Emerging Technologist — View on Contextual Marketing

Stepping back from the day-to-day tactics of content and ad delivery, what are the macro trends driving tech & media worlds? This was a question we sought to answer at BIA/Kelsey NATIONAL by inviting big-thinker Daniel Eckert to Keynote (video below).

As PwC’s Emerging Technology Group CTO, his role is to do just that — spot emerging trends and historical cycles to triangulate where under-recognized pockets of innovation and wealth will sprout. As market watchers ourselves, we love this discussion and had the chance to riff on stage with Eckert.

The video of his presentation is embedded below: Part one of a two-part series that will also include the adjoining fireside chat. Stay tuned for that next week.

Wearables, smart homes and trying not to be creepy… these were the topics of a fireside chat with PwC’s Daniel Eckert. Stepping back from the day-to-day tactics of local content and ad delivery, we invited the big thinker to BIA/Kelsey NATIONAL to discuss the macro trends driving tech & media (video below).

As PwC’s Emerging Technology Group CTO, his role is to do just that — spot emerging trends and historical cycles to triangulate where under-recognized pockets of innovation and wealth will sprout. As market watchers ourselves, we love this discussion and had the chance to riff on stage with Eckert.

The video is embedded below: Part two of the series that covers the fireside chat that followed his keynote (part one is here).

The original post by Mike Boland can be found here and here. These were posted on May 13, 2015. Special thanks to BIA/Kelsey and Mike Boland for hosting this great event.