How we created a gamers’ community on Discord
Building a community can be tough and time-consuming even when you have intimate knowledge of the brand, topic or field that it revolves around. You know the best forums, groups, and influencers to help you get started. You know the lingo and online culture. But it’s still difficult to know if your efforts are succeeding or to set plans based on any timetables of growth. So what happens when you’re really at a disadvantage and you don’t know anything about the community you’re trying to build?
We found ourselves in this situation not so long ago. We were approached by a client who wanted to build a unique community in the gaming market. Sure, we’ve all played a few games here and there, but we’re far from experts on the industry or the culture and we couldn’t be sure where to reach people who might want to join this new community. The real question was, can community building be broken down into a more quantifiable process that follows patterns and rules? If we know how to build a community around a strictly crypto-based brand, could we apply the same logic to a gaming company?
Well, yes and no. Every project is unique, and in that way, there will always be surprises. But there are some general rules that can and should be followed. These actually apply to projects you feel completely prepared for as well. But just to prove how effective they are, this is the story of how we built a gaming community from scratch even though we aren’t gamers ourselves.
