Why community management is so important during post ICO?

The biggest “buzz” word (though it’s really more of a phrase) of 2018 has to be, without a doubt, community management. This concept has been put front and center by the crypto industry, where a thriving system of community management isn’t just a marketing tool, but a prerequisite for any project’s success. So what is community management exactly? How is it different from marketing and why is it so important, especially in the post ICO stage?

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