OUR STORY
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EMMARES is short for EMail Marketing REwarding System which perfectly describes the goal of our team.
It is a winning combination of Email Marketing and a system that enables rewarding users for something they are basically already doing on a daily basis.
It all began back in 2008 when our first ESP came to life. Since then the core of EMMARES team worked hard to learn, expand and upgrade the system and our email marketing knowledge. It was a long period of learning what users want on one hand and what marketers are striving for on the other.
So how did we came up with EMMARES idea? The answer is simple. First of all, we wanted to find a way to make the most out of Email Marketing and at the same time eliminate spam, that is spoiling the experience for users every day, and causes negative feelings to rise with every unwanted email.
We asked ourselves two basic questions:
1. What do marketers want? Reach, engagement and high ROI.
2. What do users want? Good, quality content, no spam and no emails that they didn’t sign up to.
So there it was, as simple as that. We had the idea, we had the tools and we had the knowledge. We gathered a team of experts from all kind of different backgrounds and now, after many sleepless nights, long working hours, after changing things up and down, we can proudly present you with a blockchain solution where everybody gains.
A system which enables everyday users like you and me, to rate received emails, where it does not matter if it’s a good or a bad grade — as long as it is an honest one. By rating the content we all get a chance to tell which senders are good and from who we want to receive content in the future. Therefore no more spam and no more unwanted emails.
And what is in it for the marketers? As a marketer, you invest in the rewarding pool which is used to reward users who rate your content. By sending out good, quality content, users want to subscribe to your mailing list (or your area of work) and want to see what you have to say. As you can imagine — open rates in this case are higher, so is the engagement and in the end, you reach a higher return on investment. Not only that but you get access to a special ‘’TOP RATED’’ sender package and this way, you reach all of those users who are in your target group.
If you are interested in getting to know more about the process and the project you are welcome to read our whitepaper → https://goo.gl/J1cM1a
If you haven’t yet, please check out our video, which explains the process really well → https://goo.gl/P5hn5C
