Emotional Landscape

an artifact for illustrating emotional patterns

What is it for?

Emotional Landscape is a map of key emotions involved in people’s experience with a specific service or product. This visual artifact indicates the intensity and makeup of those feelings.

Emotion-Centered Design

Impact

This visual artifact helps consolidate and structure emotional insights and provides key stakeholders with a snapshot of learnings on how people feel about certain products or services.

What does it look like?

A researcher or strategist synthesizes research data into emotional insights. They figuratively highlight the key emotions in the format of a map. The X-axis signifies the intensity and Y-axis signifies the desirability.

Participants’ State of Mind

empathetic, curious

Level of Complexity (1–5)

3

Use Case

A research and strategy project for Teleobjects

Image Description: A digitized map of bubbles on an x and y axis with words inside like ‘needs,’ ‘worries,’ ‘hopes,’ ‘frustrations,’ ‘guilt,’ and ‘desires.’ They are clustered with quotes from research participants. Map by Lillian Tong

Source

Matter-Mind Studio: Transforming a digital product into an emotional companion, What We Learned from 100+ Interviews with Millennials on Technology

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