Experiential Graph
a framework for understanding people’s experience through multiple dimensions
What is it for?
An experience has various dimensions. When we ask people about their experience with certain product, service or brand, it is not always obvious what they mean by ‘good or bad experience.’ This tool is about narrowing an experience into different factors, so you can understand specific portions of people’s experience more holistically.
Impact
Giving people a way to summarize their experience with a service, person, place, or moment. Getting a preliminary grasp of how an experience went for someone.
What does it look like?
The researcher or facilitator identifies a specific experience that needs to be better understand. They determine the aspects of that experience they’re most curious about — for instance, interactions, enthusiasm, or productivity. They set the timeframe for participants to think back on and evaluate.
The researcher or facilitator creates an Experiential Graph template and prompts participants to draw one line for each experience aspect with a different color to indicate the highs and lows of their experience.
Participants’ State of Mind
reflective, expressive
Level of Complexity (1–5)
1
Time for Participation
5~10 mins
Use Cases
Source:
Adapted to Matter–Mind Studio from THRIVING / a co-design lab. Project: Reflection Room.
