A Lookbook for Emotion-Centered Design

What is Materializing?

Learn about one of the foundational Emotion-Centered Design methodologies used at Matter–Mind Studio.

Materializing is a process researchers and designers use to make emotions visible and…

Back-to-Back Rise

an ice-breaking activity that also reflects on collaboration

What is it for?

It is a physical exercise that asks participants to find the center of their relationship with another person literally…

Take A Position

a framework for mapping attitudes towards change

What is it for?

As internal or external innovation teams look to implement new services, programs or protocols, it’s challenging not knowing in detail where…

Feedback Mechanism

an activity for capturing spontaneous feedback

What is it for?

Feedback Mechanisms are set up in a dedicated station in a space for reflecting, writing, and submitting people’s experience with a new…

‘What I Stand For’

a discussion that makes space for people’s beliefs

What is it for?

Working with stakeholders, a lot of the conversations are around how we might address challenges together. Carving out space for…

Experiential Graph

a framework for understanding people’s experience through multiple dimensions

What is it for?

An experience has various dimensions. When we ask people about their experience with…

Metaphoric Metrics

a framework for evaluating qualitative objectives and values

What is it for?

Metrics are typically used to measure quantitative outcomes. How do we develop metrics when the parameters are…

What Is Emotion-Centered Design?

A term adopted by Matter–Mind Studio in 2016, ‘Emotion-Centered Design’ is a term the studio uses to describe their unique practice as a research, strategy and design consultancy and research collective.

Emotion-Centered Design (ECD) is…

Feel-Think-Do Storytelling

a group exercise allowing participants to unpack a complex social issue together

What is it for?