CASE STUDY №3
Finance: A position that does not irritate
Brief description: A private bank introduces its new product, investition deposit with a lyrical dance.
Bank advertisements are usually directed at a broad population; however this is not the case with J&T Bank — a private bank whose position was always somewhat provocative. Emotion metrics can tell if an ad is irritating for a certain audience. It seems that the controversial time is over for this once risque company. An analysis of the emotional response of a population sample did not show any signs of anger when the brand or proposition were presented. This lack of response might, however, be seen as a lost opportunity. Since the ad did not arouse any emotions, it won’t stir up any debate or discussion among people.
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