‘Don’t click on this ad’
The latest Ethical Commerce Alliance panel discussion addresses critical concerns about social media, ecommerce & your privacy online.
In 2011, Patagonia launched an iconic ad in the New York Times on Black Friday: ‘Don’t Buy This Jacket’. The point? Reverse the focus on a day of international consumerism to raise awareness of our shopping behaviour’s impact on the planet.
Could this happen to social media?
With over half of the world’s population on social media, it’s hard to imagine doing business without these platforms. Because what else can you do to reach customers?
But what if your brand’s values don’t align with the platforms you use? Do you still play along? Or can you afford to cut out unethical social media platforms from your company’s marketing?
The Ethical Commerce Alliance will explore these questions in their upcoming Panel discussion on Wednesday, 19th October 2022, live on LinkedIn and onsite in Berlin (more info at the end of the article).
My colleague, Nina Müller (Ethical Commerce Alliance Director), will be joined by our expert panellists:
- Christina Dinar is a researcher at the Leibniz Institute for Media Research | Hans-Bredow-Institut specialising in solutions to hate speech and disinformation.
- Pernille Tranberg, co-founder of DataEthics.eu, is an expert in data democracy, ethics and data self-defence.
- Caroline Helbing is an ecommerce analyst and communications specialist with over 15 years of experience in online retail.
I’ll be attending the panel discussion as well, hoping to better understand the relationship between consumer trust and the tech industry.
Trust is essential
In today’s world, trust is one of the most valuable assets you have as a brand. And trust goes a long way. From your product and services to your values, it all needs to be consistent.
So if you say that you care about your customer’s privacy, does this align with the social platforms you use to communicate with them?
With trust in social media declining, this could become a point of friction. The most recent Edelman Trust Barometer shows social media is distrusted, especially compared to trust in other industry sectors.
So how can social media be the next big revenue accelerator for ecommerce sales while trust in social media is in steady decline? Join me in asking the experts!
Get your questions answered online or on-site
To join our audience online, sign up for the LinkedIn Live event.
To attend in person in Berlin, check out the event info and agenda.
