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Empathy Inc. — Occasional Insights

Thought leadership about business, marketing, and media

To recover from COVID-19, marketers need to make friends with CFOs. Stat.

To recover from COVID-19, marketers need to make friends with CFOs. Stat.

This story was written for The Canadian Marketing Association. You can read the original article here.
Go to the profile of Mo Dezyanian
Mo Dezyanian
Dec 4, 2020
The pandemic provides an important reminder of how advertising can actually help society

The pandemic provides an important reminder of how advertising can actually help society

This story was written for The Message. You can read the original article here.
Go to the profile of Mo Dezyanian
Mo Dezyanian
Aug 5, 2020
The risky business of media margins

The risky business of media margins

This story was written for Media In Canada. Read the original article here.
Go to the profile of Mo Dezyanian
Mo Dezyanian
Aug 26, 2019
What if advertisers were willing to pay people to view their ads?

What if advertisers were willing to pay people to view their ads?

This story was written for The Message. You can read the original article here.
Go to the profile of Mo Dezyanian
Mo Dezyanian
May 31, 2019
Marketers: We Don’t Need More Data!

Marketers: We Don’t Need More Data!

This story was originally written for the Canadian Marketing Association. You can read the original article here.
Go to the profile of Mo Dezyanian
Mo Dezyanian
Mar 15, 2019
The Red Menace is real

The Red Menace is real

Or Why Netflix is the biggest threat to Facebook, Google and Digital Advertising
Go to the profile of Mo Dezyanian
Mo Dezyanian
Dec 11, 2018
Is your advertising risk-assessed?

Is your advertising risk-assessed?

Go to the profile of Mo Dezyanian
Mo Dezyanian
Nov 7, 2018
Do you need an Amazon advertising strategy?

Do you need an Amazon advertising strategy?

E-marketer recently reported that Amazon, is the number 3 Digital Ad platform in the US. Right after Google (37.1%) and Facebook (20.6%)…
Go to the profile of Mo Dezyanian
Mo Dezyanian
Oct 29, 2018
80/20 — Six

80/20 — Six

A winning campaign strategy
Go to the profile of Mo Dezyanian
Mo Dezyanian
Oct 22, 2018
3 truths to help you as a marketing strategist

3 truths to help you as a marketing strategist

The life of a strategist is complex. You operate as the hub between the consumer, the client (if you’re at an agency), and internal…
Go to the profile of Mo Dezyanian
Mo Dezyanian
Oct 1, 2018
Yes, you can be a marketer and not a fraud

Yes, you can be a marketer and not a fraud

It’s hard to be a marketer and not feel like you’re lying sometimes.
Go to the profile of Mo Dezyanian
Mo Dezyanian
Aug 27, 2018
B2B sales: Use a risk matrix to up your success rate

B2B sales: Use a risk matrix to up your success rate

This article was originally written for and published in B2B News Network.
Go to the profile of Mo Dezyanian
Mo Dezyanian
Jul 16, 2018
Why Empathy?

Why Empathy?

The personal story behind the brand
Go to the profile of Mo Dezyanian
Mo Dezyanian
Jul 4, 2018
Start your marketing studies with an accounting course

Start your marketing studies with an accounting course

Yes, you read that correctly! An accounting course.
Go to the profile of Mo Dezyanian
Mo Dezyanian
Apr 24, 2018
Do you need a degree to be a marketer?

Do you need a degree to be a marketer?

Only 4 out of 24 — 1 in 6 — marketing experts have a formal education in marketing! That’s shocking, this article claims.
Go to the profile of Mo Dezyanian
Mo Dezyanian
Apr 13, 2018
Are you an agency partner?

Are you an agency partner?

Long-term relationships are one of the hardest challenges we face in life. They are complex, ever-changing and require considerable work…
Go to the profile of Mo Dezyanian
Mo Dezyanian
Apr 6, 2018
Get ahead of Facebook with these strategies

Get ahead of Facebook with these strategies

What Zuck’s interview means for marketers
Go to the profile of Mo Dezyanian
Mo Dezyanian
Mar 23, 2018
Getting frank with Frank

Getting frank with Frank

This week I went to AMA’s Fire Side chat with Frank Palmer. For those who don’t know, he is a a true legend, the quintessential Canadian…
Go to the profile of Mo Dezyanian
Mo Dezyanian
Mar 9, 2018
We need brands that can do these 3 things really well

We need brands that can do these 3 things really well

To make their brand successful, today’s marketers need to develop 3 critical skills.
Go to the profile of Mo Dezyanian
Mo Dezyanian
Feb 9, 2018
Growth Hacker vs. Traditional Agency

Growth Hacker vs. Traditional Agency

Last week I went to a lively debate at MarketingTO.
Go to the profile of Mo Dezyanian
Mo Dezyanian
Feb 5, 2018
The people business of advertising

The people business of advertising

“You’re a knowledge worker in the 21st century? You’re in the people business”
Go to the profile of Mo Dezyanian
Mo Dezyanian
Jan 26, 2018
Content v. advertising

Content v. advertising

There’s a lot of talk right now about the merits of good old fashioned in-your-face advertising. As opposed to the creation of value-added…
Go to the profile of Mo Dezyanian
Mo Dezyanian
Jan 19, 2018
Net Neutrality: The aftermath

Net Neutrality: The aftermath

It’s been about a week since the FCC moved to repeal US net neutrality rules. In that week, a lot of things happened.
Go to the profile of Mo Dezyanian
Mo Dezyanian
Dec 22, 2017
Failure is not only an option — it’s a necessity.

Failure is not only an option — it’s a necessity.

Disclaimer: No, this post is not yet another list of this year’s failed campaigns, starting with Pepsi’s <sigh!>.
Go to the profile of Mo Dezyanian
Mo Dezyanian
Dec 15, 2017
The case against consistency

The case against consistency

I take my coffee black.
Go to the profile of Mo Dezyanian
Mo Dezyanian
Dec 6, 2017
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