Empathy Inc. — Occasional Insights
Thought leadership about business, marketing, and media
To recover from COVID-19, marketers need to make friends with CFOs. Stat.
To recover from COVID-19, marketers need to make friends with CFOs. Stat.
This story was written for The Canadian Marketing Association. You can read the original article here.
The pandemic provides an important reminder of how advertising can actually help society
The pandemic provides an important reminder of how advertising can actually help society
This story was written for The Message. You can read the original article here.
The risky business of media margins
The risky business of media margins
This story was written for Media In Canada. Read the original article here.
What if advertisers were willing to pay people to view their ads?
What if advertisers were willing to pay people to view their ads?
This story was written for The Message. You can read the original article here.
Marketers: We Don’t Need More Data!
Marketers: We Don’t Need More Data!
This story was originally written for the Canadian Marketing Association. You can read the original article here.
The Red Menace is real
The Red Menace is real
Or Why Netflix is the biggest threat to Facebook, Google and Digital Advertising
Do you need an Amazon advertising strategy?
Do you need an Amazon advertising strategy?
E-marketer recently reported that Amazon, is the number 3 Digital Ad platform in the US. Right after Google (37.1%) and Facebook (20.6%)…
3 truths to help you as a marketing strategist
3 truths to help you as a marketing strategist
The life of a strategist is complex. You operate as the hub between the consumer, the client (if you’re at an agency), and internal…
Yes, you can be a marketer and not a fraud
Yes, you can be a marketer and not a fraud
It’s hard to be a marketer and not feel like you’re lying sometimes.
B2B sales: Use a risk matrix to up your success rate
B2B sales: Use a risk matrix to up your success rate
This article was originally written for and published in B2B News Network.
Start your marketing studies with an accounting course
Start your marketing studies with an accounting course
Yes, you read that correctly! An accounting course.
Do you need a degree to be a marketer?
Do you need a degree to be a marketer?
Only 4 out of 24 — 1 in 6 — marketing experts have a formal education in marketing! That’s shocking, this article claims.
Are you an agency partner?
Are you an agency partner?
Long-term relationships are one of the hardest challenges we face in life. They are complex, ever-changing and require considerable work…
Get ahead of Facebook with these strategies
Get ahead of Facebook with these strategies
What Zuck’s interview means for marketers
Getting frank with Frank
Getting frank with Frank
This week I went to AMA’s Fire Side chat with Frank Palmer. For those who don’t know, he is a a true legend, the quintessential Canadian…
We need brands that can do these 3 things really well
We need brands that can do these 3 things really well
To make their brand successful, today’s marketers need to develop 3 critical skills.
Growth Hacker vs. Traditional Agency
Growth Hacker vs. Traditional Agency
Last week I went to a lively debate at MarketingTO.
The people business of advertising
The people business of advertising
“You’re a knowledge worker in the 21st century? You’re in the people business”
Content v. advertising
Content v. advertising
There’s a lot of talk right now about the merits of good old fashioned in-your-face advertising. As opposed to the creation of value-added…
Net Neutrality: The aftermath
Net Neutrality: The aftermath
It’s been about a week since the FCC moved to repeal US net neutrality rules. In that week, a lot of things happened.