Empathy Inc. — Occasional Insights

Or Why Netflix is the biggest threat to Facebook, Google and Digital Advertising

E-marketer recently reported that Amazon, is the number 3 Digital Ad platform in the US. Right after Google (37.1%) and Facebook (20.6%)…

A winning campaign strategy

The life of a strategist is complex. You operate as the hub between the consumer, the client (if you’re at an agency), and internal…

It’s hard to be a marketer and not feel like you’re lying sometimes.

This article was originally written for and published in B2B News Network.

The personal story behind the brand

Yes, you read that correctly! An accounting course.

Only 4 out of 24 — 1 in 6 — marketing experts have a formal education in marketing! That’s shocking, this article claims.

Long-term relationships are one of the hardest challenges we face in life. They are complex, ever-changing and require considerable work…

What Zuck’s interview means for marketers

This week I went to AMA’s Fire Side chat with Frank Palmer. For those who don’t know, he is a a true legend, the quintessential Canadian…

To make their brand successful, today’s marketers need to develop 3 critical skills.

Last week I went to a lively debate at MarketingTO.

“You’re a knowledge worker in the 21st century? You’re in the people business”

There’s a lot of talk right now about the merits of good old fashioned in-your-face advertising. As opposed to the creation of value-added…

It’s been about a week since the FCC moved to repeal US net neutrality rules. In that week, a lot of things happened.

Disclaimer: No, this post is not yet another list of this year’s failed campaigns, starting with Pepsi’s <sigh!>.

I take my coffee black.

Is it just me, or do you also feel like the publishing industry is being shaken up like a snow globe these days?

Part 2 of 2

Part 1 of 2

Visualization has been proven to be an incredibly powerful tool for athletes. It’s backed by research, as well as success in the field.