Taped to the bottom of my computer monitor is the obituary of a complete stranger. It’s only six sentences long; the death notice is of a woman named Gussie LaJean Crittle.
Are you exceptional in your field? On the cusp of taking the next step but don’t know how to make it happen? Would you like to be the one that gets called for TED or TEDx Talks?
I truly believe almost everyone in business should write a book. In fact, I wrote and published a book to launch each of my last three companies.