Empower and Maximus Recycling Solutions: Driving Anti-Plastic Pollution and Social Impact Efforts in Nigeria
“Plastic waste is not just an environmental problem; it is also a human problem.” — shares Johnson, one of the #WasteHeroes from Maximus Recycling
Maximus Recycling Solutions uses innovative technology to solve the environmental challenges in their host communities. Through their plastic collection hubs, they offer cash incentives in exchange for plastic waste. Maximus has taken on the digitizations of their plastic volumes with Empower’s platform with great eagerness and is benefiting from both the digital transformation of their inventory as well as the Plastic Credit scheme, which encourages larger volumes of plastic to be recovered from and avoided ending up in nature in their community in Nigeria. Have a glimpse into Maximus Recycling work, plastic waste consequences on the community, and the efforts to make it more circular.
“When we visited Elelewon community located in Rivers State-Nigeria, we were heartbroken by the sight of plastic waste everywhere. There was no effective waste collection and recycling system in place, and municipal solid waste including plastic materials were found in rivers and dumpsites with frequent trash fires and blocked canals at several locations in the community.
We found a huge deposit of plastic waste in the river, posing a major threat to marine life and community health. Plastic waste can choke and entangle marine animals, and it can also leach harmful chemicals into the water. This can contaminate the seafood that people rely on for food and income
The people of Elelewon community are suffering from the emotional impact of plastic waste. They feel helpless and overwhelmed by the problem, and they are worried about the health of their families and their environment.
Imagine a mother worried about her family’s health because they drink water from a river polluted with plastic waste. This is the reality for many people living in communities like Elelewon. Plastic waste is not just an environmental problem; it is also a human problem.
What role do Plastic Credits play in fighting plastic pollution effectively in the area?
“Strategic sponsorships are important because they help to fund the implementation of initiatives that promote community sensitization through environmental education programmes, marine and drainage clean-up activities, plastic waste pick-up exercises, and establishment of collection and sorting centres in host communities.
With Plastic Credit Funds, we can scale our impact through efficient waste collection, increased recycling rate and massive sensitization on sustainable consumption and waste management practices”.
We can all play a role in reducing plastic waste and protecting our communities by supporting organizations that are working to address plastic pollution. Together, we can make a difference.” — Johnson Obute Founder of Maximus Recycling Solutions.
💌Reach out to hi@empower.eco if you want an introduction to Maximus Recycling!
