Empower & iWrc: Creating circular value-chains in Brazil

Empower Team
Empower
Published in
2 min readFeb 24, 2023

On January 31st, 2023, Empower and iWrc visited two cooperatives in São Paulo, Coopamare and Crescer.

Coopamare is the first cooperative still operating in Brazil. They receive waste from different neighbourhoods in São Paulo, the largest city in Latin America, with over 12 million inhabitants. They receive, collect and separate the recyclable material and sell it to the industry and intermediaries.

From the left — Inês from Empower, iWrc team member Gustavo from the right at Crescer

Crescer is also located in São Paulo. It also receives waste from neighbourhoods in São Paulo, in addition to partnerships with companies and institutions. These partnerships are essential for cooperatives, whether to increase the volume of material or donate equipment and supplies.

iWrc works together with cooperatives to connect them to large industries by developing reverse logistics projects, ensuring fair remuneration (fair-trade) in recurring projects, in addition to offering completely free training to cooperatives on various topics, such as financial organization, negotiation, work safety, environment, sustainability, etc. In this way, the partner companies are assured that they are purchasing socially and environmentally responsible recycled material, while the cooperatives increase their earnings, gain training and start participating in long-term projects.

Inês from Empower and iWrc visiting Coopamare cooperative

iWrc uses the Empower platform to ensure the authenticity of its supply chain. Through the blockchain technology offered by Empower, our technology is used to track the entire chain, from cooperatives to industry, guaranteeing the origin of that material for companies. This enables integration between cooperatives and companies, aligning iWrc’s social commitment with reverse logistics, and promoting the circular economy.

Do you want to know more about Empower and our impact? Check out www.empower.eco and reach out to us if you have any questions!

About Empower

EMPOWER, a Norwegian circular platform company uses digitization, cloud data, and blockchain technology to store and facilitate seamless sharing of information about plastic waste and map waste flows to ensure that the plastic ends up where it has the highest value and the lowest cost to society. Empower’s mission is to ensure that all materials have value and can be tracked from production to new resources and back into new sustainable products again, with a vision to close the tap on plastic waste and recreate a world without waste.

For more information contact: hi@empower.eco

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Empower Team
Empower
Editor for

The digital infrastructure for a Circular economy