Halo goes Plastic Positive to keep our oceans free from litter!
This World Ocean Day, 6 June 2021, Empower and HALO unite to work towards a common goal of making climate action as simple, accessible and impactful as possible to save our environment. The parties will aim to intercept plastic before it reaches the ocean, by crowdfunding plastic cleanups.
The idea for HALO.eco was born when a group of recent university graduates in the UK came together to discuss their frustrations about how difficult it appeared to be for people worried about climate change to “do their bit” in helping regenerate some of the damage that we do in our everyday lives.
There was a strong conviction that whilst there was ever more news coverage of climate change and environmental destruction that there was no simple way for people to do something about it in a cost-effective and engaging way. So they set out to create a product that would try to address these concerns in one simple monthly membership. “That is how the concept of the HALO was born”, says HALO director Andrew MacCormack.
Halo gives their customers the opportunity to clean up the planet as a subscription by funding cleanups through Empower. Empower is building a digital platform that brings transparency and traceability to positive actions for the environment. Through the platform plastic waste will be collected in over 20 countries while providing wages to those who need it the most.
“HALO stands for Humanity, Air, Land & Oceans — as it is HALO’s central belief that any thoughtful environmental action needs to take into account our impact across all these ecosystems. They are all interdependent and a holistic approach is called for”, explains Tim Maxwell, co-founder of HALO.
“HALO’s oldest member is over 80 and he has also subscribed for his grandchildren”
“We were particularly excited to see Empower’s expertise in some of the poorest countries in Africa, as it is often surprisingly difficult to find sustainable projects there. We also like the creation of a local economic ecosystem. Turning rubbish into a valuable commodity and creating local infrastructure, supply chains and manufacturing is really difficult and Empower has a proven blueprint”, adds Duncan Harris, co-founder of Halo.
The Halo crew likes the fact that it is known where Empower with its partners cleaned up plastic and who directly benefited from the Halo membership funding. Inclusiveness and sharing of experiences are also common values for Empower and Halo. “We’re all embarrassed and horrified by ocean plastic pollution — now there is no excuse for not doing your bit”, Andrew MacCormack continues.
“The membership base really values the cooperation of HALO and Empower as it can see tangible, verifiable solutions to a problem in a way that makes enormous amounts of sense”, Imogen McAndrew, co-founder of HALO, sums up.
Welcome on board to clean up plastic waste, Halo!
Written by Priyanka Kunjir, Empower Sales and Marketing Intern
