Wondering why the internet is suddenly full of memes about #JCBkiKhudai? Here’s why!

Mayank Agarwal
Empre
Published in
2 min readMay 28, 2019

Twitter is where mostly every new meme trend takes birth, and this was also conceived there. It all began with one minute observation.

What can you observe from the below image?

All these videos contain JCB’s working or failing miserably at work. What’s interesting to observe is that such videos have a lot of views, one has even 23 million views. Now god knows who are those millions of people watching these videos but there are certainly a good no of people.

The above image was first spotted on twitter. Meme creators and pages are always on the lookout to see if anything can give them instant numbers. Content related to JCB’s being consumed so much was one such opportunity to create more related content. And hence the trend began. Apart from the memes, if you look on YouTube there is shitload of new content related to JCB’s. Only with the aim of getting instant numbers — views, subscribers etc.

Initially the joke was on all these people who are so jobless to watch JCB digging videos on YouTube giving them a lot of views. This is where #JCBkiKhudayi started.

With the little attention coming in, and after this appeared on few big meme handles, everyone started using #JCBkiKhudayi to gain instant growth just like during any other meme trend. So much that now this hashtag is trending at no 1 in India.

India trends for 28th May on Twitter

Now enjoy the hilarious #JCBkiKhudai memes below.

Cashing in on this, JCB tweeted and thanked everyone for giving them so much organic attention.

It is also rumored that it began because of this video below.

But this content surfaced much later and by then this hashtag had already gained momentum. So while it is difficult to pinpoint the single point where it all started, but this is what connects most dots. What do you think?

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Mayank Agarwal
Empre
Editor for

Director, Empre Solutions — Integrated Marketing Communications Agency