It Runs in the Family

Eduardo de la Mora brings us a little closer to linking eras of La Paz social station’s history

Raymie Humbert
En Frecuencia
Published in
3 min readSep 26, 2023

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On Monday, Baja California Sur got a W Radio station, but not in the way that might be typical. XHCSAP-FM, a social station with a Christian pedigree, returned to activity for the first time in nearly two years with local and national talk programming.

The background of XHCSAP-FM is a first, and we were left with little information about who is running this venture. We have some more ideas now, and they provide some of the connective tissue between the two chapters of this station’s history.

An inauguration event was held on Friday evening and featured a speech by Eduardo de la Mora, who was announced as the president of “Voces de Transformación”. (The concessionaire is Voz de Transformación.) It was attended by Rodrigo Iván Cortés, the president of the National Front for the Family (FNF), as well as lots of government officials. El Sudcaliforniano reported that there will be “family topics” in the station’s programming. That story also provides a little background on Mora: he was a former COPARMEX leader.

The connection between the two might seem like a non sequitur, but it turns out that Mora split with later COPARMEX leaders over statements he made about the “natural family”. In 2015, the then-president of the Los Cabos chapter, Sebastián Romo, disclaimed any connection with de la Mora, who headed a social issue campaign under the banner of Frente Ciudadano por la Familia Natural (Citizens’ Front for the Natural Family) and called the campaign “an attack on human dignity” and a “hate campaign”.

BCS Noticias has photos of advertisements that this group ran after Baja California Sur legalized gay marriage. Here are some samples:

“You choose: School bullying or natural families?”
“If they legalize marriage equality, will they legalize polygamy?”

His record on these issues became so well-known that by 2017, LGBT activist Alma Marguerita Oceguera Rodríguez described him as a danger to La Paz and “an institutional pillar of lesbo-homo-bi-transphobia”.

de la Mora is also now a member of the National Front for the Family. He is identified as such by CPS-owned Tribuna de México in a June 5 article. The article discusses a citizen initiative under consideration in the Baja California Sur state legislature around transgender children that the FNF did not like. The National Front responded to a release by Morena deputies, in favor of the proposal, with this comment:

“They believe that trans children exist, are there, are reality. With all due respect, saying that trans kids exist is like saying aluxes, goblins, or elves exist.”

Equally importantly, de la Mora has an in with Transmar, the car dealer whose Volkswagen dealership houses this radio station. He is listed as the general manager of the co-located Seat dealership.

It makes a lot of sense that someone like de la Mora would be tapped to take the reins of a BANAC station. His worldview fits with the evangelical strains that predominate at BANAC. But there are still questions. How did Centro Familiar Cristiano and its Radio Bless lose the frequency in October 2021 after 13 months of broadcasts? Who else is backing this project? And why?

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Raymie Humbert
En Frecuencia

Writer of En Frecuencia, Mexico’s broadcasting blog.