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Stories from the Frontline of Challenger Brand Strategy

Challenger Insights
Go to the profile of Julian Aldridge
Julian Aldridge
Dec 16, 2022

The Cart Before the Horse

Why Smart Brands Always Focus on Strategy First, Tactics Second. By Julian Aldridge, Founder, Enact Agency

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Go to the profile of Julian Aldridge
Julian Aldridge
Dec 2, 2022

Too Big To Fail

How an Underserved Community Finally Got Their Challengers. By Julian Aldridge, Founder, Enact Agency

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Go to the profile of Julian Aldridge
Julian Aldridge
Nov 11, 2022

Who The F Needs Diversity?

Why Differences Matter to Every Challenger, and Every Human. By Julian…

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Go to the profile of Julian Aldridge
Julian Aldridge
Nov 4, 2022

From Leader to Follower

How the Mighty Do Fall and Why That’s Good News for Challengers. By Julian…

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Go to the profile of Julian Aldridge
Julian Aldridge
Oct 28, 2022

Liz the Lettuce

How Challengers Break Through the Clutter. By Julian Aldridge, Founder, Enact Agency

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Go to the profile of Julian Aldridge
Julian Aldridge
Oct 21, 2022

Rock n Roll: The Greatest Challenger Known To Man, and Woman.

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Go to the profile of Julian Aldridge
Julian Aldridge
Oct 14, 2022

The Inspirationals Part Three: My Father

Why Every Challenger Loves a Good Challenge. By Julian Aldridge, Founder, Enact Agency

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Julian Aldridge
Oct 7, 2022

The Inspirationals Part Two: Be Like Tristan.

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Go to the profile of Julian Aldridge
Julian Aldridge
Sep 30, 2022

The Inspirationals Part One: The Boss

A Land of Hope and Dreams. By Julian Aldridge, Founder, Enact Agency

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Go to the profile of Julian Aldridge
Julian Aldridge
Sep 23, 2022

Three Queens, Five Hundred Years, and Five Lessons.

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