A New Approach to Launch: It’s More Than a Roadmap

Energi Cryptocurrency
Energi
Published in
3 min readJan 3, 2020

At Energi, we’re building much more than a cryptocurrency: it’s a vision for the future of money. At a time when other projects are under-delivering on their roadmaps, we want to do things differently. That’s why we’re changing the way we launch our products.

From now on, all of our launch dates will be tentative, meaning whatever product we’re working on will only be released when it’s been put through the paces and thoroughly tested. We will only put products out when we’re confident they will deliver the best user experience possible as well as ensuring the integrity and security of our ecosystem.

This is especially applicable to our migration to Energi Gen 3, the main product in our pipeline right now. We are still aiming to launch by the end of February 2020, however that date may move to the end of Q2 of 2020 depending on a number of factors that impact the quality of our product. The key point to note is that we will launch Gen 3 when it’s ready, rather than rush any part of the launch and sacrifice quality to hit an arbitrary deadline.

It’s worth saying that the cryptocurrency space puts a lot of emphasis on release dates. We all know of projects that are over-hyped only to launch a scaled-back version of what was initially promised if they launch at all. We at Energi are different. Our commitment to excellence sets us apart from the rest of the space. Our strategy is to perfect what we’re working on rather than rushing it to market.

It’s the same reason we bootstrapped our initial launch, instead of doing an ICO, and it’s why we coded a self-funding treasury into NRG rather than having pre-mined coins. As with anything in life, good things take time.

Nothing captures this approach better than that of Blizzard Entertainment. In late 2004, Blizzard launched a game it had been working on for the better part of five years. It would go on to define a whole genre and change online gaming forever. That game was World of Warcraft (WoW).

What often gets overlooked is how Blizzard’s approach to making WoW revolutionized game development. While other developers chose to rush games out the door, valuing profit over quality, Blizzard took the opposite approach and internally tested WoW for years before letting it see the light of day. Then, prior to its full-scale release, they launched a beta version where the community could test the game, thereby further working out its bugs with the help of their users.

This approach and dedication to quality set Blizzard apart from the pack of other gaming companies and enabled them to deliver on the massive promises made to their community.

We want to ensure that same dedication to excellence in our industry, which is why we’re changing the way we launch our products. Ultimately, we want to do things right. That’s the priority of the Energi team and the project’s aim as a whole. It is our hope that the wider community agrees.

If you care about the growth and development of Energi we could use your help. Your feedback would be greatly appreciated and helps move Energi forward. Energi has a bug bounty program that will pay up to 5000 NRG for critical bugs found on the testnet.

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Thank you for joining us on our continued journey to change the future of currency.

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