Sustainable Websites and Your Carbon Footprint

What you need to Know to Make your Website more Sustainable

C. L. Beard
Energy Wrinkles
8 min readJul 12, 2023

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Sustainable website design created by Lexica.art
Lexica.art prompt “Sustainable Website”

Sustainable design is the approach to creating products and services that have considered the environmental, social, and economic impacts from the initial phase through to the end of life. EcoDesign is a core tool in the matrix of approaches, services, and practices that enables the Circular Economy to function.

According to the most reliable statistics, 80% of the environmental consequences of products are anchored in the design stages. The impact on product design in the final product development phase and at the design decision stage are involuntarily determined and thus embedded in the product. It’s uncomfortable, and product developers have a responsibility to make responsible decisions when preparing for prototyping a product.

The Circular Economy

Within the last couple of years, a new study shows that raw materials and finished products are discarded by-products that are produced from nature, turned into useful materials, and goods purchased and immediately disposed of. In recent years there has been an interesting framework around shifting from linear to circular systems called the circular economy framework.

Sustainable Web Manifesto

The Sustainable Web Manifesto is a call to action for businesses and individuals to prioritize sustainability in their online activities. It urges us to take responsibility for the environmental impact of our digital presence and make conscious efforts to reduce negative effects.

In this manifesto, sustainability is at the forefront, emphasizing the need to minimize waste and support environmentally-friendly practices. It challenges us to rethink how we design, develop, and maintain websites, with a focus on energy efficiency, resource conservation, and responsible consumption.

By adopting the principles outlined in the Sustainable Web Manifesto, we can make a significant difference in reducing carbon emissions and minimizing our ecological footprint. It serves as a guide for businesses and individuals alike to build a more green energy sustainable future for the web while still meeting our technological needs. Let’s embrace this manifesto wholeheartedly and work towards a greener online world.

It is a pledge to put the environment and people first before profits. It also seeks to lessen our environmental impact. I have signed the Sustainable Web Manifesto.

“Climate change is expected to cause 250,000 additional deaths per year between 2030 and 2050. View Source How do we do it? Sustainable web design is an approach to designing web services sustainable websites that put people and the planet first. It delivers digital products and services that respect the principles of the Sustainable Web Manifesto: clean, green energy efficient, open, honest, regenerative, and resilient. Read the Manifesto Discover sustainable web design strategies Select a category to learn more about delivering sustainable web design projects.”

EcoDesign Strategies

The Sustainable Design Strategies were first developed by Victor Papanek in the 1970s and have a long history of involvement from various individuals and approaches. The ‘designed by x’ sustainability strategy is carefully designed to reflect the circular economy and how it is related to closing the loop and dramatically changing economic and business models.

Sustainable design principles as outlined by a Sustainable Web Design process make eco friendly web design and create better use of renewable energy and material resources. Energy efficiency and monitoring greenhouse gas.

Sustainable website design created by Leonardo.ai
Leonardo.ai prompt A vibrant, eco-friendly website design that utilizes natural elements and colors to create a modern, yet sustainable look.

How to measure the GHG emissions of your website

Sustainability is not easily measured or compared in real life. How can we assess our website’s sustainability? These authors do not evaluate other aspects of the Sustainable Web manifesto which have been characterized by a Sustainable Website.

Calculate To Determine Emissions from Website Carbon Calculator Site Carbon Calculator.

A good example of sustainable design of a sustainable website is Good Energy.

Also if you are a Tik-Tok influencer try this website, Juiced Media. Their website is powered 100% by renewable energy.

Product Service Systems (PSS) Models

In a nutshell, circular economy has moved from a single-use product into an integrated product, in a beautifully integrated closed-loop framework that has this approach. Think of alternative purchases like readily available items that are included in a company’s support system or service, enabling reuse. Instead of selling directly a product, a company can lease the product throughout its entire product lifecycle allowing it the ability to quickly fit back into a specially developed recycling system.

Creating energy-efficient websites

Web page sizes today are 2088.5kb. We’re also generating a carbon footprint that we can reduce through data transfer. There are several important areas where we can easily make small changes that only require some tweaking to our workflow. How to create and manage a sustainable website, that uses renewable energy?

Use lazy load for images and media

Lazy loading means that a file is loaded in the exact order the image is needed. All of the more data in the above fold loads immediately if at load time a user lands on a website. So if an individual does not scroll the entire screen to the bottom, the image will not load automatically. It saves energy consumption & speeds up load time for website loading, which makes SEO much better.

Optimize images to reduce the file size

The high-resolution images look great on the site and are a significant burden on loading times. It seems like reducing image size would be a very effective way of reducing workload. Make sure your image is a good picture. Does it really serve any purpose? Please use photos that are absolutely needed, and reduce resolutions and photos as much as possible. Alternatively, you can use the software TinyPNG/wpsmush.com to upload them to your site.

Impact Management Platform

The ImpactManagement Platform is a very low-carbon website that consumes no power consumption and just 0.19g of carbon per site. It also provides incredibly useful features that ensure access and make energy efficient everywhere. This includes an efficient search system and the ability for customizable favorites. In addition, it offers an interactive wheel and an interactive menu. Websites with a fast loading rate are fast. Page loading is just 1.3 seconds.

Set up web caching

Caching means downloading shared page content, including images or Javascript, to be stored closer to the user’s computer or internet back. When a browser visits a site, it can retrieve the stored information by using its cache instead of requesting data from the website. This enhances site performance while minimizing data storage.

Systems Change

The most important tool to build sustainable design principles and strategy is the potential for designing an intervention that enables change from the status quo to the status quo. The whole world possesses systems and it will be reflected in the design process of all the systems around us. Also rather than looking at your business in isolation, consider it as an animated agent in system interaction with another agent and thus have an effect on your business. Each system has an interconnecting structure. All of our products must have been brought into the environment by the natural world.

Use content clusters and internal linking

By organizing incoming content from users into clusters, such as the introduction hub, linked to deeper spoke articles, you can meet the secondary search needs of users. In addition to providing immediate service to a user, the secondary search intent will address the questions the user has encountered during his research. Content clusters and internal linking may help users fulfill second searches.

This is a standard SEO practice to link internally to your own website pages. Sustainable websites do this as it helps with their website’s environmental impact. It will minimize waste and serves functional needs for environmental impacts too.

Don’t stop at carbon-neutrality

To make your site carbon-free, you can host it with an energy-saving provider, reduce its power use and offset its carbon emissions. This generally involves investing in carbon offsets from businesses that aim to reduce emissions elsewhere as well as achieve other positive outcomes. Creating a carbon-neutral website can help you reach the most targeted audience. Nevertheless, our customers see numerous problems with carbon-neutral websites.

Designers must go beyond achieving carbon neutrality and push for sustainability and efficiency in all aspects of their work. It is not enough to simply offset emissions; the entire design process should be optimized to minimize environmental impact.

By incorporating sustainable materials, considering lifecycle assessments, and designing for durability, function, and longevity, designers can create products that have a reduced environmental footprint. Additionally, efficiency should be a key consideration, whether it’s in manufacturing processes or energy usage.

What can Designers Do?

Designers have the power to influence consumer behavior through their creations. By prioritizing sustainability and efficiency, they can inspire others to make more conscious choices. It is crucial that designers take responsibility for the long-term impact of their designs on the planet and strive for sustainable solutions at every stage of the design and development process.

By striving to reduce negative impacts in addition to achieving carbon neutrality, we can create achieve a more comprehensive and holistic approach towards sustainability. It requires us to rethink our processes, products, and practices with a commitment to minimizing harm and maximizing positive outcomes.

A website design that is both aesthetically pleasing and environmentally conscious, featuring a minimalist design with subtle, natural elements.
Leonardo.ai prompt A website design that is both aesthetically pleasing and environmentally conscious, featuring a minimalist design with subtle, natural elements.

Let’s not settle for carbon neutrality alone; let’s challenge ourselves to do better by actively seeking ways to reduce our negative environmental and social footprints. Together, we can create a more sustainable energy future for generations to come.

Some sustainable and environmental websites.

FAQ

How do you keep a website sustainable?

Optimize the image size for reducing file size. Use the video strategically. Install lazyload to the images or media. Install a web cache. Delete anything you don’t want. Improve Site Navigation to simplify searching. Use an environmentally friendly website.

How do you know if a website is sustainable?

If you own IP from the Greenweb Foundation, this means your site will run entirely on renewable energy resources. Please take note that web hosting services that don’t check green hosting, won’t guarantee your sites’ use of renewable power sources.

How can I make my website eco-friendly?

Optimize the image size for smaller files. Use a strategy in video games. Use lazy loads on images or videos. Install web cache. Remove all your items. Improve navigation for quick finding. Using green websites.

How do I create an environmental website?

Using this guide, we’re going to optimize images for smaller files. Use the video strategically. Utilize lazy loading of images and media. Configure web cache. Retain the things we do not have to have. Ensure more intuitive navigation of the web page.

What does sustainable design mean?

Sustainable design reduces the negative effects on the building environment, health, and comfort, improves building performance, and reduces costs. Sustainable development goals include a reduction in energy usage and waste and the creation of healthy environments.

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C. L. Beard
Energy Wrinkles

I am a writer living on the Salish Sea. I also publish my own AI newsletter https://brainscriblr.beehiiv.com/, come check it out.