Why are Hypebeast Evolving
The pressure to stay on trend is real and it is all about being in the scene and being fashionable. I believe that celebrities and hip artists are the most influential, and are the reason why members of the hypebeast community are so dedicated. Streetwear specialist from Complex News words were “We take a look at how streetwear has evolved from its humble origins to taking over the runway, and how we perceive high fashion.” Why is it so important to be a part of the Hypebeast community? I believe that social media definitely has a big impact on the reason why members are so dedicated to this community. Social media is one of the ways hype is created and a gateway for people to actually find out about new stuff. At the same time a lot of it has to do with being there for the community and everybody having a shared interest.
Why is hypebeast alive and functioning?
Becoming a hypebeast is more than a trend, it is a fashionable movement for people who look to the streets for expressing their interest, cultural identity and social status through fashion which was once a subculture only followed by surfers and skateboarders now influences the whole fashion industry from high priced streetwear brands to luxurious clothing lines. I feel like the hypebeast community is alive and functioning because the streetwear fashion is always growing and evolving over the years and making members feel separated from other people making them seem or feel as if they are not normal or a regular civilian. A member from the hypebeast community stated that “Streetwear eventually became more of an attitude and personality, rather than just a fashion trend.” Popular brands like Bathing Ape and Supreme are always releasing new fashion for the Fall, Spring, Summer, and Winter seasons which will gain the attention of members of the community keeping them buying the merch that is being released.
What are members getting from participating in the community?
Individual members of the Hypebeast community have a wide range of different perks from being part of this community. Members in the social culture not only find enjoyment in the latest releases but they also find humor from things like memes. The book because the internet mentioned how memes made “lolcat generation easier to become controversial” shares similarities with the hypebeast community as well. Members of the hypebeast community can draw or gain attention from other members in the community which could result in a large amount of followers on social sites like instagram and twitter. This could lead to a member receiving free unreleased merchandise from a variety of streetwear brands. Members like that could end up starting their own resale business or even build relationships with celebrities or the creator of these brands. This is a way for members to profit money from other members in the community. Members also get entered into raffles to win rare merchandise or accessories.
How does the community benefit from its members’ commitment?
The Hypebeast community benefits relationships with many people with different cultural backgrounds, genders, and races. Each member of this community all share interest in street fashion and they all work together to build and create a culture that will forever evolve for the years to come. Due to the rise of social media culture, the hype behind this community allowed customers and fans to have access to the latest releases and gave attention to celebrity endorsements and collaborations.
