Guides & Tutorials

How to Best Format Your Medium Article Here On Engage

A style guide from top to bottom in 11 steps

©2024 “Sunny formatting her Medium article.” By Henry India Holden. Made with Canva Pro

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Why is a formatting and style guide necessary?

Hello, dear Medium writer. As an editor for Engage magazine, I know from experience that a formatting and style guide is essential for helping your reader feel at home with your article.

The familiarity you create with consistent formatting and good structure helps your reader follow more easily and, most importantly, inspires trust in what you share.

And it ensures an inviting experience for our Engage readers.

1. Start with a unique title or headline

It should clearly indicate what your article is about. Distinguish between creating a “curiosity gap” and being vague or generic.

• Curiosity gap: The title should hint — without fully revealing it— at meaningful, valuable, or surprising information to create a need to know the missing details. Example: “The Forgotten Recipe That’s Making a Huge Comeback.”
• Clear: Readers should know what they’re getting.
• Concise: Aim for…