Top 5 Reasons Why Small Businesses Should Outsource Copywriting Services

So you’re the captain of your own bustling small business, right? Bravely sailing through the stormy seas of sales, operations, and customer service. Oh, and let’s not forget — writing.

That’s right. You’re also responsible for crafting snappy product descriptions, awesome blog posts, and fantastic web pages that make your brand shine like a star.

You might have toyed with the idea of having a full-time word wizard, a copywriter, on board. But whoa, that’s quite a dent in your budget, isn’t it?

But wait a minute, imagine if you had a secret weapon. What if a wizard of words was just an email away? A freelance copywriter with the power to tackle even the trickiest writing tasks. And a master of crafting social media spells that will dazzle your audience.

This isn’t some fad that only the big-wig marketers are using. No siree! It’s a secret weapon used by successful small businesses all around the globe.

Why should you join this party? I’m about to reveal the top 5 irresistible reasons to entrust your writing to a freelancer. Get ready to catch a mighty gust of wind that can supercharge your business. Helping you navigate from the stormy seas to riding the wave of success at high speed.

1. Time-Saving Advantage

Time, as they say, is money. Nowhere is this truer than in the bustling, fast-paced world of small businesses. As a small business owner, your time is a precious commodity, often stretched to the limit. Every moment you spend making a fun product write-up, an exciting social media post, or an interesting blog is a moment you could use to help your business get bigger and better.

Let’s take Lucy’s Handmade Chocolates, a thriving small business. Lucy, the owner, used to spend hours each week penning enticing product descriptions for her website and creating engaging posts for her social media channels. However, as her business began to grow, Lucy had less and less time to dedicate to these tasks. The result? The quality of her writing started to wane, and her engagement levels dropped.

Lucy then decided to outsource her writing needs to a freelance copywriter. The result was an instant game-changer. She suddenly found herself with spare time. The time she could now use to create new chocolate recipes, engage directly with her customers, and strategize on expanding her business. Her engagement levels started to climb again while she focused on what she does best — making delectable chocolates.

Outsourcing your writing needs to a skilled freelancer is like gaining an extra pair of hands. While they’re crafting your web pages, blog posts, and social media content, you can concentrate on your business’s core aspects. Be it product development, strategizing for growth, or building customer relationships.

The time-saving advantage of outsourcing is huge. Small business owners like Lucy can benefit immensely from this. With an expert copywriter handling your writing tasks, you free up crucial time. The time that can be channeled back into growing your business. Because, at the end of the day, a well-crafted piece of writing can draw customers in. But a thriving, customer-focused business keeps them coming back for more.

2. Access to Expertise

Navigating the world of words is no small feat. It’s an art, a craft, and a skill to master. When you outsource your copywriting needs, you gain access to this reservoir of expertise, a key advantage for any small business owner.

Imagine you’re running a small IT company, TechGrow. You excel at developing innovative solutions, but writing about them that’s a whole different ball game. Here’s where a professional writer steps in. They can transform your technical jargon into simple language that resonates with your target audience, all while preserving the core of your brand’s message.

Expert copywriters understand the nuances of writing, from the persuasive power of rhetoric to the subtle art of storytelling. They know how to create compelling headlines. Weave in SEO keywords without disrupting the flow. End with a call-to-action that sparks a response. They’re adept at using different writing techniques and strategies to meet your specific needs. Need a formal tone for a technical write-up? They’ve got it covered. Looking for a fun and engaging blog post? They can do that too.

Let’s take the case of The Green Kitchen, a small organic food store. They outsourced their copywriting to a professional service, and the results were astonishing. The copywriter employed storytelling techniques, narrating the journey of farm-fresh produce to the customer’s table. This attracted more visitors to their web pages and boosted their sales.

Moreover, professional writers stay updated with the latest content marketing and SEO trends. Their expertise can guide your content strategy. Ensuring that your business stays relevant in a constantly evolving digital landscape.

In a nutshell, outsourcing offers your small business the skill and experience of a professional writer. Amplifying your message while keeping it true to your brand. It’s about crafting content that’s not just heard. But listened to and acted upon — and that’s where the real magic lies.

3. Cost-Effectiveness

When steering the ship of a small business, keeping a sharp eye on the budget is crucial. That’s why hiring a full-time in-house copywriter can make you feel like you’re walking on financial thin ice. It’s not just the weight of the salary, which, according to Payscale, can fall between $41,000 and $80,000 per year as of 2023. It’s also the added burdens of benefits, training, and office space that can tip the scales.

But now, consider the other lane: outsourcing your copywriting. With this route, you’re only shelling out for the work you need to be done. Want a handful of riveting blog posts? You pay for just that. Looking for snappy product descriptions? That’s all you’re billed for. You’re spared the costs of holidays, health insurance, or the upkeep of another full-time employee.

Let’s detour and visit Foxy Fitness, a small gym with big dreams. At first, they put their money on a full-time copywriter. But the annual costs, including a $50,000 salary, benefits, and training, totaled around $70,000. However, the inconsistent workload didn’t justify the hefty price tag. So, they took a leap and switched lanes to outsourcing, paying an average of $500 monthly to a professional writing service. The yearly cost? A lean $6,000, a big difference from their initial expense.

The financial flexibility outsourcing offers is a treasure in the small business world. You pay based on your needs and ensure every penny is well-spent.

In a nutshell, outsourcing copywriting isn’t just about trimming costs but about smart investing. It’s about directing your funds where they can make a real difference. Making sure every cent counts towards your business’s growth and triumphs.

4. A Fresh Perspective

Picture this. You’re guiding your business like it’s a tricky maze. Knowing every little twist and turn very well. You see the world through your unique lens, but is your vision shared by your customers? Imagine a bird’s eye view, a fresh perspective illuminating undiscovered paths. That’s the beauty an external copywriter brings to your journey — a breath of fresh air, a twist in the narrative.

It’s a common paradox. The more you’re immersed in your business, the tougher it gets to step into your customer’s shoes. The language of your products or services feels like second nature to you. But for your customers, it could be uncharted territory. Enter the freelance copywriter. A novel character in your story. Unburdened by your preconceptions. They empathize with your customers, weaving messages that echo their hopes and dreams.

Take a detour through Sunny Solar, a vibrant small business harnessing the sun’s power. Their knowledge of their products was like an intricate solar system. But translating that to their audience felt like rocket science. The decision to outsource their copywriting was like finding a secret wormhole. Their content, now viewed through the fresh lens of the copywriter, illuminated the mysteries of solar energy. Painting a picture that was relatable, riveting, and persuasive.

Furthermore, inviting an outsider to spin your story can infuse your content with a dash of creative sparkle. A freelance copywriter carries a mosaic of experiences. They can sprinkle your narrative with innovative elements that you might have overlooked. This results in engaging content and lights up new paths for your audience.

Outsourcing your copywriting is like opening a window to let in the fresh breeze. Enriching your content landscape with unseen hues and a customer-driven narrative. A new agent can be what elevates your brand’s story.

5. The Magic of Scalability

Picture your business as a living, breathing entity. There will be periods of rapid growth, followed by phases of steady maintenance. Like your business operations, your content needs are active; they ebb and flow. Here’s where the magic of scalability enters the picture when outsourcing copywriting. Scalability gives your business the power to adapt with agility and ease.

In essence, scalability is about adjusting the scale of your content production to match your current needs. Having a big product launch? You can quickly ramp up your content production by outsourcing to a freelance copywriter. Going through a quieter period? You can scale down without worrying about an in-house copywriter twiddling their thumbs.

Let’s step into the shoes of Daisy Delights, a small bakery with seasonal offerings. During the holiday season, their content needs skyrocketed when they introduced a range of festive treats. They needed enticing product descriptions, engaging social media posts, and persuasive web pages. With their outsourced team of skilled copywriters, they effortlessly scaled up their content production, capturing the festive cheer perfectly. They scaled down once the holiday rush eased, keeping their costs effective and content relevant.

Wrapping Up

So, here we are at the end of our little voyage. You now stand at the edge of a big decision. Will you continue to juggle all the tasks and wear all the hats? Or will you grab the lifeline of outsourcing your copywriting and experience a new world? A world that saves you time. Gives you access to pros in the field. Saves you some serious dough, offers fresh perspectives, and lets you scale at your own pace.

Your small business is a story waiting to be told, and it deserves to be narrated in the most engaging way. And guess what? A freelance copywriter could be the storytelling expert your narrative needs.

Ready to change up your business and unlock a whole new world of opportunities? Your secret weapon, your word-wrangling wizard, is just a phone call away. Schedule your free consultation today, and let’s kick off this thrilling new chapter of your business’s story.

Remember, it’s your story, your journey. But even the most legendary explorers had a reliable team. Embrace the power of outsourcing your copywriting. And let’s guide your business towards its next big venture. Can’t wait to get started with you!

Originally published at https://www.copybyally.com on August 3, 2023.