5 ways I’m incorporating engagement into everyday reporting

Mariana Dale
Feb 26, 2020 · 5 min read
Image for post
Image for post
Early childhood reporting 101: Learn to share the mic! Photo: Stefanie Ritoper

I started covering early childhood education at KPCC-LAist almost four months ago.

Engagement is baked into this role. The station recently redesigned the beat to focus on telling stories with and for parents and caregivers of children 0–5 in Los Angeles.

My interpretation? The job is to help provide information that will ultimately contribute to young children growing and thriving.

I’ve been a reporter for a while now, but in a lot of ways I’m a newbie here. I’ve spent almost my entire professional career reporting in Arizona.

So here are a handful of daily engagement practices I’ve deployed to build up the beat. They may not work for everyone, but so far, they’ve worked well for me!

Talk to the people

This includes home daycare providers, policy experts, parents, community leaders, local and state agencies. In addition to learning the basics of who these people are and what they do, I ask questions like:

  • What’s an issue that isn’t getting enough attention?
  • What do you wish you knew more about?
  • How do you find information about early childhood?

Even as I move into more formal interviews for specific stories, I try to tack these questions on to the end of the conversation.

I’m also making time to visit different places where young children receive services, like health clinics, daycares, and preschools.

In the words of former KPCC reporter Michelle Faust Raghavan, “If you want your reporting to help more people, start by identifying the target audience and where they are most likely to be.”

Super spreadsheet

In addition to a person’s name, title, and contact information, I include relevant keywords (parent, state government, toddler, special education, etc.) that will help me search for that person in the future as well as a note about what we discussed last time we talked.

I try to update the spreadsheet in real time, but since that doesn’t always happen, it’s helpful to have about 20 minutes a week devoted to the task.

The ‘engaged’ follow-up story

This story built on my predecessor Priska Neely’s important work on black infant mortality. It was through her detailed notes that I found out about the program’s existence in the first place.

In talking with LAist editor Lisa Brenner, we realized before we could get to the heart of the story, we’d have to answer a basic question: What even is a doula?

Knowing that doulas would likely play a role in future stories, we collected audience questions and drew on the expertise of those in the community answer that basic question and more in a digital-first piece that later was adapted for radio.

Close the loop

Image for post
Image for post

But how does the public find out I used their feedback in my story? Especially if they’re not part of the typical audience?

I tell them.

If I’ve done a public ask for feedback, I make a quick comment back on the social media post with a link to the story.

If I’ve interviewed someone or somehow asked them for information, I refer back to the super spreadsheet so I can send them a link to the story.

Image for post
Image for post

I do this even if someone’s quote didn’t make the final cut and include an explanation of how the editing process doesn’t always allow us to include every voice.

I make a point to do this even for stories that aren’t really related to my beat.

In January, I participated in KPCC’s coverage of Kobe Bryant’s death, recording interviews with people who gathered to pay their respects to the Lakers player and his daughter Gianna outside Staples Center.

Image for post
Image for post
If it’s relevant, I always like to point people to related stories I, or my colleagues, have done.

The next day I sent out an email thanking people for their time, explaining that parts of our interviews had aired throughout the day in the station’s newscasts, and pointing them to my Twitter feed.

One of the people I interviewed turned out to be a marriage and family therapist who had an interesting perspective to share on early childhood and trauma — a topic I’m planning to focus on in future reporting!

Image for post
Image for post
We ❤ early childhood! Photo: Sarah Pineda

Find a friend

She’s helped me meet people on the beat, brainstorm stories, connect with the community, and torn me away from my computer to eat mole at amazing L.A. institutions.

But even before I met Stefanie, I was able to do the work I did because I sought out people in the newsroom who could take a few minutes out of the day to talk about how we might approach our work differently and with new enthusiasm.

I’ve learned engagement (like adulthood) is not a trophy earned once and put on a shelf. It’s a daily practice that over time will help me better understand the community I cover and create stories that will serve them.

I’d love to hear how you incorporate engagement into your reporting. I’m on Twitter at @mariana_dale.

Engagement at KPCC

Dispatches from Southern California Public Radio (KPCC +…

Medium is an open platform where 170 million readers come to find insightful and dynamic thinking. Here, expert and undiscovered voices alike dive into the heart of any topic and bring new ideas to the surface. Learn more

Follow the writers, publications, and topics that matter to you, and you’ll see them on your homepage and in your inbox. Explore

If you have a story to tell, knowledge to share, or a perspective to offer — welcome home. It’s easy and free to post your thinking on any topic. Write on Medium

Get the Medium app

A button that says 'Download on the App Store', and if clicked it will lead you to the iOS App store
A button that says 'Get it on, Google Play', and if clicked it will lead you to the Google Play store