November 13, Class Notes
HOUSEKEEPING
- Reminders / Due Dates
- 11/13 moodboard presos: Eva Amantea, Stephany Guerra, Kimberly Martinez Reyes
- 11/20 moodboard presos: Tallie Spencer, Tori Passarelli, Jonathan, Chris Rodriguez
- 11/27 moodboard presos: Megan Ballinger, Kirstyn Porter, Edward Santiago, Abagail Durkan
- Final papers — DUE DECEMBER 15 by 5:00 pm
2. Updated syllabus is in Google Drive — https://drive.google.com/open?id=1UBbeMaNrbimjyo7BG5nBtmlD2-KBChDd
3. Guidance on final papers
Papers are due December 15, but I will do a workshop session the last week of class, December 4, where I will offer preliminary feedback on drafts. In order to ensure I can give you feedback, I need your draft in by 5pm Saturday December 2. I cannot guarantee I will have feedback if I don’t get the drafts in.
Guidance on the papers from the syllabus:
The student’s semester long-tracking will culminate in the production a 3000-word researched report on their selected media outlet and community.
The paper should reference reading and themes explored over the course of the semester and should include interviews with either venue staff or audience members. It should also meaningfully incorporate (or at least reference) the elements of your moodboard presentation, particularly demographics and issues. Overall, a good paper will:
Describe the history of the venue, including founders, circumstances of founding, business story of venue from founding to now
Describe venue’s business model / advertising strategy over the course of its history
Describe the venue from a formal standpoint. What does it look and feel like? How is it consumed and distributed? How do these formal aspects intersect with unique needs of the venue’s audience? (Keep in mind that print, broadcast, radio, etc have distinct formal qualities.)
Assess the venue’s reach / audience / size. Is it growing or shrinking?
Describe the neighborhood/community your venue serves. What is its demography? What issues does it face? What is its history in Los Angeles?
Reference outside research and reporting about the audience in question. Your understanding of the community your venue serves should go beyond
Recap your observations of the venue over the course of the semester. How has your venue’s coverage over the course of the semester informed your thinking?
What are your conclusions about how all these things come together? Connect the dots for me.
4. Other issues / concerns?
Next Week — Week 12 — November 20 — LOS ANGELES ARCHIVES, PART 2
Assignment Due This Week: [Email links to posts to Professor by 5pm on Saturday, November 17 at Gary.Dauphin@lmu.edu]
- Reading / watch blog posts — One post encompassing site and video
- Tracking / log post
Reading Due This Week:
- Ruben Salazar Project — http://rubensalazarproject.com/ — Please Look at Timeline and Career sections
- WATCH: Ruben Salazar: Man in the Middle — https://www.youtube.com/watch?v=5SJeUYiNU_M
Discussion / In-Class Work
- Review reading / watch blog posts
- Review tracking / log post
- Ethics exercise
- Presentations: Tallie Spencer, Tori Passarelli, Jonathan, Chris Rodriguez
This week
- Review reading / watch blog posts
- Presentations: Eva Amantea, Stephany Guerra, Kimberly Martinez Reyes
- Business plan exercise
