Peter Bradford

How can information be organized in design and why it is important to understand the topic before designing?

Camden, New Jersey:

  • Built a giant blocky model of city because book couldn’t represent it well (very chaotic)
    -Actually never created the project


  • “even a vital science like nutrition has conventions that obscure its simplest principals”
  • diagrammed calorie through use of pie chart, but realized there were issues (ie all calories were not the same) and the pie symbols could “clearly mark the parts”
  • Plate Tectonics: Diagram for a book-had the man show him how plates move with paper around a globe- “plate tectonics was reduced to manageable scale in my mind”.

Key Notes

  • a series of 100 skinny, six page guides to world’s greatest novels
  • diagram: of main characters/plot AKA CONTENT SUBTRACTION-to get down to the bare ideas. Then, they can be manipulated to design.

Curriculum Dictionary

  • redesigned the American Heritage Dictionary
  • Sense-label dictionary: phrases are added to group different meanings of the word, easier to see/understand (Separate it into different gropus that are easier to understand). Made context pictures for less easliy grouped groups
  • Did not work. “if we can’t name it, we can’t sell it”

The New Book of Knowledge

  • How can you get an encyclopedia to explain
  • toilet tank example
  • Create for print & electronic
  • PRINT: content was in three horizontal bands (details on top, images in middle and text on bottom)
  • top separations: “created access routes across the subject”-links all subjects
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