POTENTIAL AUDIENCE: College-aged woman
1. Interview and Reflect
a. Notes
i. Sam, 20 junior in college
ii. Half-Bosnian
1. Can speak Bosnian
2. Went to bosnia
iii. Loves Disney movies
1. Fave is adadin bc she thinks she is princess jasmine
iv. Loves Jimmy Fallon
v. Loves watching sports like the Badgers and the Packers
vi. From Sheboygan, WI-small town outside of sheboygan
b. Reflect
i. Whats her fave Disney movie
ii. How many did she watch growing up
iii. How is her self-eestem
iv. Does she use online dating things such as tinder
v. Boyfriends?
2. Dig Deeper
a. Notes
i. Has eating disorder
ii. Having difficulties eating
iii. Birthday next week-21
1. Likes jose cuervo
iv. Grandma is dying-so sad
v. Talks to her mom on the phone a lot
vi. Used to use Tinder –not anymore
vii. Has had a few boyfriends, nothing super serious since freshman year
viii. Just got a new job (yay)
ix. Is single at the moment
x. Just passed a really hard test she thought she failed last week
xi. Yes I watched a lot of Disney movies growing up
1. Pocahontas and adladin were among the favorites
2. Fave princess is jasmine
3. Liked Cinderella
4. Watched Disney movies every night
5. Had bookshelf but instead of books was Disney VHS
xii. Today I am feeling damn good
b. Reflect
i. When is she feeling good or bad?
ii. What does watching a lot of Disney movies mean?
iii. Should we do more media?
3. Frame the Problem (or opportunity)
a. PROBLEM
i. Self Eestem & Media exposed to as a kid
ii. Eating disorder
iii. Grandma dying
b. OPPORTUNITY
i. Turning 21 next week
ii. Just got a new job
iii. Thought she failed her test and she passed it with an 80
c. ____ needs a way to______
4. Explore insights and surprises
a. Insights She has a lot going on in her life
i. Why is this important?
1. It can cause her to become stressed
ii. Why is this important?
1. It can cause to to be unhappy
iii. Why is that important?
b. Surprises : Today is she feeling damn good
i. Why is this important
1. Because she is happy
ii. Why is this important
1. Beacause she is not failing a class
iii. Why is that important
Reframe as a potential solution, product or social movement:
-Maybe reframe the project from just Disney to more media??
-create a social movement against Disney movies using my data??
-disney needs to make more realistic looking girls?
-solution: Disney makes more realistic BOYS AND GIRLS in their movies?
-boys: create new Disney boys/story arcs-not the same as before
Reframe as a contemporary problem because of it
Samantha needs a way to….find selfe eestem
1. Interview and Reflect
a. Notes
i. Yes happy with life in general
ii. I guess I am happy with my physical appearance
iii. Im not like super fit
iv. Nah not much time
v. Yeah I feel confident
vi. Yes watched Disney movies
vii. Yes enjoyed
viii. Watched a lot of Disney movies-my sister is like huge on Disney so she owns like all of the DVDS
ix. Yeah –uhm I liked mulun and little mermaid
x. Yes thought princesses were beautiful
xi. Yes owned merchandise, yes own some today
xii. Yes happy child
xiii. I think we had one Cinderella dress up dress in our clothes-pochahontas too
1. I always liked ariel’s hair but didn’t desperately want to
xiv. Haven’t seen brave
b. Reflect- what questions
2. Dig Deeper
a. Notes
b. Reflect
3. Frame the problem
a. Problem
b. Opportunity
4. Insights & surprises
________________________________________________________________
5. Interview and Reflect
a. Notes
i. In a sorority
ii. In college
iii. Junior
iv. Electrical engineering
v. Yes happy with life
vi. No self-esteem issues
vii. Watched a lot of Disney movies
viii. Jasmine in adalin, lion king –nala, belle
1. I looked up to nala- I thought she was the strongest female character
2. Jasmine did not really-kind of a ditz you know
ix. Was a happy child
x. No not a problem-especially with frozen with two strong female leads-yeah yes I do think they changed
xi. Men are still the same-perfect proportions-it’s a cartoon that’s how cartoons work
1. Too high of expectations-so it’s a cartoon
b. Reflect
i. Maybe think of it from a men’s aspect
6. Dig Deeper
a. Notes
b. Reflect
7. Frame the problem
a. Problem
b. Opportunity
Insights & surprises
