The Power of Design
PURPOSE:
Individuals need choices as a society as a whole-new products, new innovations. We need a better way to innovation that is more accessible and can be integrated inot all aspects of business and society-what is design thinking. Technology and innovation is not enough for design. Design thinking is human centered. Desing is the hub of a wheel. Design thinking is to solve complex problems. Three parts are inspiration, ideations and implementation and it’s important to remember it’s not linear-it’s a loop. You want to hit a balance of desirability, feasibility and viablity. Design thinking liberates creativity. Empathy is what distinguishes design thinking. Individuals, teams and orgs that master mental matrix of design thinking share the basic attitude of experimentation and are open to new possiblities.
DEFINITIONS/NOTES:
DESIGN THINKER: Isambard Brunel was one of the first-press ahead. think about it from problem to project.
Design thinking: integrating human needs, technology and business-it is human centered.
Great Western Railway: how to balance technology, commercial use, human needs together-with industrialization.
(*random note: loved the part about designing bicycles. Just did the whole project with Trek so cool to see it from a design aspect- a large part of PR’s work was to work with the retail setting).
Inspiration: the problem/opportunity
Ideation : process of generating, developing and testing ideas
implementation: the path that leads from the room to the market
“fail early to succeed earlier”
Three constraints: Desirablity (human), viability (economic), feasibility (tech)
the brief: Starting point of project; like a scientific hypothesei-set of mental constraints. can’t be too open or too closed.
project team: the team-they are interdisciplinary-true mixing collection
-networks of small teams work best-with inspiration and collaboration
design thinking is the opposite of group thinking-group thinking hinders creativity
good creative cultures: google & PIXAR (yay pixar)
with “Serious play”
empathy: standing in the shoes of others; OBSERVE OTHERS-it’s the most important distinction between academic thinking and design thinking
beyond the individual: go past just the individual and look at people as groups and how groups interact with one another
convergent thinking: start large and make choices
divergent thinking: Go small and create choices
feature creep: proliferation of unnecessary functions that add expense and complexity
intelligent design:
QUESTIONS:
How can I use design thinking in everyday life?
