Who is Tufte?: Tufte is the pioneer of data visualization.

Data is king; clarity makes info functional

Do No Harm; craft vs chart junk and PPT, complexity and subtlety vs simplicity and vulgarity

Exemplary Design; design best learned by analyzing great design and defining principles

Design Principals:

ESCAPING FLATLAND: by increasing dimensionality and density of info

  • Micro/macro design

ex: The Vietnam Veteram Memorial looks like a scar in the earth, but when you come up close you see all the names of everyone who has died from the war. Some people are offended by it because it’s too “obstract” and too “literal,” thus the experience design is controversial.

  • Layering and separation of info

Ex: Control the layers and separation, like in InDesign and Photoshop, the layers are literal. One example is a map and the colors and symbols used on the map. In addition, density is an important principle as well for layers and separation (i.e.: difference between thick lines and thin lines).

  • Small multiples

Ex: In a small space, you are allowed to compare images in a single glance. One example is the rotation of planets in each phase on one image.

  • Color and information

-Tufte likes to use naturalistic colors and stick to narrow color pallettes. Don’t use too many bright colors because then your eye will look at them all, and not know what’s important. One intense color to symbolize the most important experience. It’s a calm experience, and it lets the viewer see the information rationally.

  • Narratives of time and space
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