Customer-Obsessed Manifesto

Sofia Quintero
Sep 26, 2016 · 2 min read

A few months ago I came across this quote from Steve Jobs:

Get closer than ever to your customers. So close, in fact, that you tell them what they need well before they realize it themselves. — Steve Jobs

That quote made me think about what it may take to develop such a deep level customer understanding. In my mind, I could only think about one word: Obsession.

Definition: Obsession: noun ob·ses·sion \äb-ˈse-shən, əb-\ : a state in which someone thinks about someone or something constantly or frequently especially in a way that is not normal : an activity that someone is very interested in or spends a lot of time doing

If you had to put a poster on the wall with your thoughts on customer obsession, what would you write? How would you communicate what customer obsession means to you?

I gave it a go and this is what I came up with:

Customer-Obsessed Manifesto

Download the PDF here

I would love to hear what you would add or change in this short manifesto. What does customer obsession mean to you?

Sofia

Hungry for Insight

A community for product people leading change

Sofia Quintero

Written by

Founder and CEO at https://getenjoyhq.com/

Hungry for Insight

A community for product people leading change

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