Matt Bahr·PinnedWhat Shopify Marketing Analytics Tools Should I Use? — EnquireLabsMarketing analytics for Ecommerce and DTC brands can get about as complex as you want to make them — but fundamentally, you’re really just seeking two answers from your Shopify marketing analytics: Reporting. The pulse of the business, i.e. “how are we doing?” Analysis. The growth of the business, i.e…11 min read
Emil Matti·Dec 16, 2021Offline Attribution Via Survey Methodology — EnquireLabsSmart marketers know the key to success is knowing your audience. Savvy marketers know the key to scale is knowing where your acquisitions came from. …15 min read
Emil Matti·Dec 16, 2021Success Story: Pastreez Solves The Buyer vs. User Problem With Post-Purchase Surveys — EnquireLabsEveryone loves a good french pastry, and that was both the opportunity and the problem for macaron delivery service Pastreez. If the market is “everyone”, who do you advertise to? Which segments generate the highest AOV? Which segments are most likely to become return customers? For a product that makes…2 min read
Emil Matti·Dec 16, 2021QOTD: Who Is This Purchase For? The Buyer vs User Problem — EnquireLabsIn today’s Question Of The Day, we’re going to tackle the Buyer vs User problem with the simplest of solutions: a single question that lets customers self-segment, and subsequently helps to keep your audiences (and business metrics) tidy. The Buyer vs User problem plagues most businesses, whether they’re selling sunglasses…5 min read
Emil Matti·Dec 16, 2021Announcing Our Updated Plans & Pricing — EnquireLabsWith our rollout of Question Stream™ now in full effect, it’s time to bring our clients around to the big picture, and what it means to operationalize DFC! As a direct-to-consumer brand in the post-cookie era, you no longer have to beat traditional retail brands at their own game. You’ve…2 min read
Emil Matti·Nov 9, 2021How To Set Up A Shopify Post-Purchase Survey — EnquireLabsFor Shopify brands breaking into new DTC marketing channels and generating word of mouth, there’s no better catch-all solution to marketing attribution than a post-purchase survey questionnaire. If you’re ready to learn how to set up a Shopify post-purchase survey app in less than 10 minutes, read on. …4 min read
Emil Matti·Nov 9, 2021How To Use Your Sales Associates To Learn Even More About Your customer — EnquireLabsOne of the biggest advantages of operating physical retail stores is that those stores also come with a front-line team of salespeople, who can serve as the eyes and ears of your brand. Your retail associates are likely some of the only people on your team who are interacting with…6 min read
Emil Matti·Aug 19, 2021To Understand Zero-Party Data, Think About How You Collect Emails — EnquireLabsIn our opinion, the DTC industry needs a mental reset on the concept of “partied” data. …6 min read
Emil Matti·Aug 4, 2021Baseline Surveys: How To Reach Those Hard-To-Measure Spots — EnquireLabsYou strap on your Apple Watch and head out for a grueling uphill run. You reach the summit and look down at your watch to see a heart rate of 150. Is that… significant? You wouldn’t know what “150” meant if Apple didn’t also provide your resting heart rate for…3 min read
Emil Matti·Jul 26, 2021Conversion Rate Optimization With PCR CEO Drew Himel — EnquireLabsOur latest episode of the Question Authority podcast features Drew Himel, CEO of PCR, talking to us about all things CRO. Listen below, or grab it wherever you get your pods. Want to hear more? Each new episode brings in the best & brightest marketers to teach DTC brands about…15 min read
