IMAGE: Adidas Futurecraft Loop

Adidas takes an important step toward circular manufacturing

Enrique Dans
Enrique Dans

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The sneaker above, with Adidas’s immediately identifiable three bars, are made from thermoplastic polyurethane (TPU), and are designed to be completely recycled.

All the components are made from the same completely reusable material, which is melted, molded or spun, so that when the sneakers are no longer wanted, they can be returned to the company, which…

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Enrique Dans
Enrique Dans

Professor of Innovation at IE Business School and blogger (in English here and in Spanish at enriquedans.com)