Enrique Dans
Published in

Enrique Dans

IMAGE: Adidas Futurecraft Loop

Adidas takes an important step toward circular manufacturing

The sneaker above, with Adidas’s immediately identifiable three bars, are made from thermoplastic polyurethane (TPU), and are designed to be completely recycled.

All the components are made from the same completely reusable material, which is melted, molded or spun, so that when the sneakers are no longer wanted, they can be returned to the company, which…

--

--

Get the Medium app

A button that says 'Download on the App Store', and if clicked it will lead you to the iOS App store
A button that says 'Get it on, Google Play', and if clicked it will lead you to the Google Play store
Enrique Dans

Enrique Dans

Professor of Innovation at IE Business School and blogger at enriquedans.com