Amazon, from A to Shit

Amazon has sent an email to Prime Video subscribers telling them that from January 29 it will begin including ads in its movies and series so it can “continue investing in compelling content and keep increasing that investment over a long period of time.” If you don’t want to see content interrupted with ads, you will have to pay an additional $2.99 per month: “If you’re dumb enough to pay once, you’ll pay twice.” Wonderful attitude.

It is, again, proof of Amazon’s ongoing enshittification: I have decided to modify the company’s logo so that now, instead of indicating that you can find everything on the platform, “from A to Z”, it’s now “from A to shit”.

If you want to buy something, you will have to search very carefully through the results of your search, because many of the products you see will be cheap imitations that appear above the originals simply because they have paid to be there, others will simply be worse products the company has branded as its own, and others will be copies ordered by Amazon itself from a cheaper manufacturer, as a white label.

And now, despite a huge increase in the Prime subscription fee, if you want to watch movies or series, you’ll have to put up with advertising as if you were watching them on free-to-air television. Maybe they’ll try to sell you their delivery drivers’ bottled urine, because the times set by the…