Enrique Dans
Published in

Enrique Dans

IMAGE: A photo of the entrance on the first Amazon Go store in Seattle on its opening day.
IMAGE: SounderBruce (CC BY-SA)

Amazon Go is going to shake up retail, big time

Since it launched in beta format in 2016, and then opened to the public a year later, Amazon Go, the online retail giant’s stores without checkout lines, provides a textbook illustration of the use and development of technology.

Amazon’s plans to expand its network of stores, formulated before the pandemic, were ambitious: more than 3,000 by 2021in locations including international…

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Enrique Dans

Enrique Dans

Professor of Innovation at IE Business School and blogger at enriquedans.com