Amazon invests in Anthropic: a clash of principles?

Enrique Dans
Enrique Dans
Published in
3 min readSep 26, 2023

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IMAGE: The Amazon logo starting with the characteristic Anthropic’s A logo
IMAGE: E. Dans

Does the image look familiar? The double-barred “A” from Anthropic’s short version of its logo, combines with the Amazon logo, reflecting the online retail and cloud computing giant’s de facto takeover of the generative algorithm company — valued in a funding round earlier this year at $5 billion — through an up to $4 billion investment deal. The investment allows Amazon to get a theoretical minority stake in Anthropic, but what’s the real deal and the amount of influence that Amazon can now exert on Anthropic?

I discussed Anthropic and its algorithm, Claude, in July after road testing it, finding it an easy-to-use generative algorithm, less prone to hallucination than the ubiquitous ChatGPT, and with much larger capacity to ingest large texts, which made it easier for me to feed it with a large number of my own articles to make it generate new texts or translations in my own style. In addition, I was struck by the commitment to Constitutional AI, a model that seeks to align artificial intelligence systems with universal human values and promote positive social impact.

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Enrique Dans
Enrique Dans

Professor of Innovation at IE Business School and blogger (in English here and in Spanish at enriquedans.com)