Amazon knows that Prime is a loyalty package like no other

IMAGE: Marques Thomas — Unsplash

Alberto R. Aguiar, from Business Insider, called me a few days ago to talk about the recent Amazon Prime’s price increase in Spain, and how this will affect Twitch streamers, who receive a good part of their income from Prime subscribers who follow them (Spanish language article here).

We continued talking about the structure of Amazon Prime as Amazon’s flagship…