Amazon shoppers might want to think twice before dipping their toes in the Nile
A leak to Business Insider has revealed that Amazon is working on a new AI search engine it’s calling Project Nile, which aims to change the way we shop online by generating more sales from shoppers.
The fact that a company named Amazon starts an internal project called Nile, when we’re talking about the two longest rivers on the planet, gives us some idea of the scale of this project: a plan to drastically change how users deal with the e-commerce giant’s immense catalog of products by improving the user experience.
The idea, spearheaded by former Microsoft executive Joseph Sirosh, who joined Amazon in October 2022, involves developing a generative conversational algorithm capable of acting as an assistant for users during the search process, interacting like a chatbot to try to understand exactly what they are looking for.
Considering the current mess, whereby Amazon often comes up with products that have nothing to do with what you are looking for, based on advertising rather than what we’re looking for, it might seem that anything will be an improvement.
