Amazon shoppers might want to think twice before dipping their toes in the Nile

Enrique Dans
Enrique Dans
Published in
3 min readOct 6, 2023

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IMAGE: A map of the river Nile
IMAGE: Hel-hama — CC BY-SA

A leak to Business Insider has revealed that Amazon is working on a new AI search engine it’s calling Project Nile, which aims to change the way we shop online by generating more sales from shoppers.

The fact that a company named Amazon starts an internal project called Nile, when we’re talking about the two longest rivers on the

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Enrique Dans
Enrique Dans

Professor of Innovation at IE Business School and blogger (in English here and in Spanish at enriquedans.com)